Tried and tested


medium skinned model with afro hair looking off to the side a bright light behind her while shes holding ouai's hair gloss bottle

Looking to emulate salon-worthy swishes from the comfort of your own home? Us too, which is why we we’re so excited to get our hands on OUAI’s latest offering —the Hair Gloss. Promising to promote healthy-looking hair, repair damage and fight fly-aways, it sounds like a dream scenario in a bottle. But does it live up to the hype? Five of our editors luxuriated their lengths to road test it out for you. So, let’s see what they had to say! 


Infused with hyaluronic acid, rice water and panthenol, this in-shower treatment promises to boost hydration, mend damage and promote healthy-looking lengths. Plus, with the addition of sugar beets, it protects colour treated tresses, so they look hydrated and brighter for longer. What’s more, it vows to keep your locks looking glossy and sleek for up to three days!  


‘As a huge lover of OUAI I was so excited to try this… And I was not disappointed! Leaving my hair looking glossy, shiny and oh-so-smooth, it’s a silky formula that you don’t need a lot of, so I know this bottle will last me a long time. Not only does it work wonders on my strands, but I can’t not mention the scent… It reminds me of the brand’s North Bondi perfume (which I have and love), so prepare your hair to be blessed with a fresh, subtly floral fragrance lined with warm, woody base notes.’ – Anya, Junior Copywriter: dry, fine and damaged hair 

‘As someone who relies on heat styling, it comes as no surprise that my hair is looking dry, dull and let’s face it, damaged. That was until I discovered OUAI’s Hair Gloss treatment. Giving my locks the vibrancy they had lost (after just one use), my strands looked smoother, sleeker and shinier than ever. And, while there’s a plethora of ways you can apply this hydrating hero, I decided to use it as a replacement of my conditioner, washing it out post-shampoo. The results? Not only did it make styling a breeze, while giving my lengths a new lease of life (I’m talking extra volume and bounce), but it masked my mane in the brand’s signature North Bondi scent too. It’s a win, win for all!’ – Trifonia, Senior SEO Copywriter: curly, oily prone and damaged hair 

‘I must admit I was slightly dubious to try this. Although a long-term OUAI lover, could a single product *actually* deliver serious shine after just one use? In short: YES! After only my first wash using this (instead of a conditioner and before heat styling), my hair was noticeably smoother and glossier for days – and washes – afterward. What are you waiting for? Shiny strands are just one step away…’ – Alice, Senior Copywriter : medium, thick and dry hair 

model with long strwberry blond hair laying on a mirrored surface with one hand touching ouai's hair gloss bottle. she is wearing a tight silver dress which sparkles

‘The OUAI Hair Gloss sounded like an absolute DREAM when I first heard its multiple benefits. An in-shower treatment that replaces your conditioner, gives amazing shine and heat protection? Sold! However, my glossy mane journey was not so straightforward… It did take me a few tries to get these results on my hair type. My fine hair gets super tangly, so it did not like the absence of a conditioner in this regime – the first time I followed the instructions to the letter and my hair felt dry and weighed down. The next time, I was prepared to tweak the usage instructions to my hair type: I used much less than advised and followed with my usual conditioner. And it delivered! My hair felt extra soft and looked extra shiny, so my advice is – try it – but tailor it to your hair type!’ – Josie, Content Manager: wavy, fine and full hair. 

‘Being a member of the greasy scalp gang, I don’t particularly like hair treatments or anything I feel may weigh my fine hair down . Thankfully with this multiuse product you can either use it in place of your conditioner (which I didn’t, as I don’t use conditioner) or on damp hair before heat styling (which was the method I chose.) Making brushing my hair a breeze, and blow drying it into my usual bounce, I loved how soft and smooth my strands looked. You really do get glossy, salon worthy swishes with this hair. I can confidently say it’s officially made it into my hair wash routine!’- Rina, Junior SEO Copywriter: oil-prone, fine, damaged hair. 

And there you are, it’s got five stars from us. Now, when’s the next hair wash day…? 



Rina Teslica

Rina Teslica

Junior SEO Copywriter

Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.

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