Communities | Cult Beauty

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LGBTQIA+ BRANDS TO DISCOVER

JVN

High-performance haircare courtesy of Jonathan Van Ness.

OLE HENRIKSEN

Powered by skin-loving ingredients and joyful energy.

JORDAN SAMUEL SKIN

Results-driven skincare with a less-is-more philosophy.

BYOMA

Barrier-boosting skincare designed to simplify your routine.

KEVYN AUCOIN

Artist-led makeup inspired by Kevyn's transformative vision.

MEET OUR QUEER COMMUNITY

KATIE ONYEJEKWE

@katieo.skin

NOT A PHASE

@notaphaseorg

BEN PECHEY

@benpechey

QUEER BRITAIN

@queerbritain

RILEASA

@rileasa

MAC: AN INCLUSIVITY TRAILBLAZER

CULT’S PRIDE PLAYLIST

Queer icons, euphoric anthems and dance floor favourites — consider this the soundtrack to your summer.

OUR MINDOUT PARTNERSHIP

We’re proud to partner with MindOut, supporting LGBTQIA+ mental health, wellbeing and community year-round.

SUPPORT MINDOUT

COMMUNITY SPOTLIGHTS

BUILT BY WOMEN

Meet the female-founded brands redefining beauty through innovation, expertise and creativity.

BLACK-LED BEAUTY

Discover the brand’s shaping beauty through black-led vision and innovation.