
Cult Brand of the Month: NARS
A brand that needs no introduction, NARS has remained at the forefront of the beauty world with trend-led, high-performance products (and plenty of cheeky shade names) which is why we're honouring it as our Brand of the Month throughout June

Introducing: The Cult Conscious Edit
Worth over €185, this nine-piece edit (featuring five full-sized heroes!) has everything from a lash-loving mascara to a replenishing facial oil — all with positive-impact Proof Points.

She's So Cult: Nancy Twine of Briogeo
To mark the launch of the Female Founders Edit: USA Edition, we caught up with Briogeo’s creator, Nancy Twine, to chat brand inspirations, beauty rituals and the struggles she’s faced as a female entrepreneur…

A Journey into Euphoria: The Viral TikTok Trend
Step into the world of Euphoria and dive brush-first into the make up trend that has taken social media by storm…