Precious Sodimu

Precious Sodimu

Precious is a Midweight Copywriter at Cult Beauty. Sticking her teeth into all things make up and skin care, Precious is always on the hunt for products that work perfectly together (while remaining loyal to her can’t-do-without staples). Like most beauty devotees, Precious doesn’t go a day without her trusted SPF 50+ and is a self-proclaimed fragrance-phile. Away from the vanity mirror, Precious can be found sat with a good book (probably by her favourite author, Toni Morrison) or nurturing her nostalgia with a quality animated film – namely Shrek.

Here's why you shouldn't skip toner

Beauty News

Here's why you shouldn't skip toner

Do you remember the last time you used a toner? Could either be this morning or dare we say... never. Not to worry — allow us to prove why this important step shouldn't be underestimated.

2024-04-16 17:07:40By Precious Sodimu

The New Charlotte Tilbury Cleanser We're Obsessed With

Beauty News

The New Charlotte Tilbury Cleanser We're Obsessed With

Do you believe in magic? Hold on the fairy dust and discover Charlotte Tilbury’s latest skin care innovation. A new cleanser reporting for dew-ty awaits...

2024-03-28 15:23:56By Precious Sodimu

Find out which beauty essentials we keep in our bags

News

Find out which beauty essentials we keep in our bags

Our beauty staples are more than often along for the everyday adventures. Here’s a peek at which heroes are always along for the ride.

2024-03-26 19:04:13By Precious Sodimu

Hues we would dew anything for

News

Hues we would dew anything for

Going beyond outfit mood boards and matching ink pens, have you ever thought about colour-coding your skin care routine? Yes, that’s a thing...

2023-12-27 17:05:07By Precious Sodimu

Black-led businesses doing great things

News

Black-led businesses doing great things

Thanks to our Proof Points, you can now browse and buy from Black-led businesses to support your favourite brands… and discover new ones to love. 

2023-10-20 15:37:29By Precious Sodimu