Get 15% off your first order Sign up for email exclusives Earn Cult Status Points


With the ethos that radiant, natural-looking complexions should be celebrated, Pixi champions fuss-free formulas that make skin look like skin... but on a good day. Fusing botanical blends with hardworking antioxidants, the brand creates simple-yet-sophisticated solutions to target common complexion concerns. Enhance not masking, this illuminating line up is designed to deliver dew from dusk ‘till dawn.



Founded by Peta Strand to bridge the gap between efficiency and affordability, Pixi perfectly marries good-for-skin ingredients with radiance boosting finishes. Passionate about not masking imperfections and skin concerns, the brand champions luminous skin that looks as if it's had a ‘good night's sleep.’ From the brand’s iconic Glow Tonic to the H20 SkinTint, Pixi works to achieve a refreshed complexion that looks happy, healthy and bright.


Beginning her career as a model, walking the runways for Dior, Calvin Klein and Tommy Hilfiger, Swedish born Petra Strand was constantly exposed to the transformative power of make up and skin care. Looking to create her own beauty brand, she noticed there was a lack of products dedicated to celebrating a naturally radiant complexion. As such, she founded Pixi and opened her own boutique in the heart of Soho, London. With the ethos to create a range that enhanced natural, vivacious skin, she used her vast knowledge of the beauty industry to formulate hardworking essentials that were suitable for everyone.


An icon in its own right, the instantly refreshing Glow Tonic has been toning and conditioning skin since it was released in 1999. Enriched with 5% glycolic acid, this potent formula gently lifts away dead cells on the skin’s surface to reveal ‘new’ healthy looking skin below. Infused with calming aloe vera, witch hazel and horse chestnuts this mild tonic soothes, hydrates and boosts your complexion for all day dew. Perfect for a midday skin pick-me-up, the Hydrating Milky Mist delivers of spritz of much needed moisture. Packed with black oats, provitamin A and linoleic acid, this refreshing and revitalising mist works to help soothe redness, calm irritation and add a shot of hydration — so skin feels happy, harmonious and content.

15% OFF your order when you sign-up to our emails