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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn’t damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Powered by its hero ingredient —Bis-Aminopropyl-Diglycol Dimaleate – OLXPLEX’s lock-loving line up now allows us to reach new heights in hair colour and care, from the comfort of our own home.



Once only available in hair salons, OLAPLEX has taken the beauty industry by storm and is now used in millions of homes worldwide. Its collection is considered as the strand saviour for damaged, coloured, dry and dull hair. Bringing lacklustre locks back to life, each of its innovative formulas is infused with the brand’s proprietary Bis-Aminopropyl-Diglycol Dimaleate ingredient. From the iconic OLAPLEX No.3 Hair Protector to the No.4 Shampoo and No.5 Conditioner, there’s an OLAPLEX product for every mane.


OLAPLEX was created by Dean Christal in his family’s Santa Barbara home garage. Coming from a family of hair experts, Christal worked with scientists to discover the brand’s signature ingredient – Bis-Aminopropyl-Diglycol Dimaleate – which transforms the quality of tresses’ textures, colour and overall strength. This home-grown idea has since evolved to become one of the biggest names in the hair and beauty business – now selling millions of products every year.


The secret behind OLAPLEX’s incredible success? The brand’s patented bond building technology and bond maintenance system. Working on a molecular level, the brand’s bond building innovation is the first of its kind, repairing strands’ broken disulphide bonds, caused by heat and colour damage. This active system works by repairing and realigning the torn disulphide links, rather than just increasing the density of the hair, like typical repair systems do.


From poker straight strands to highly textured and frizzy lengths, OLAPLEX is designed to offer the best possible results no matter what your hair type. OLAPLEX enables lengths to become stronger and more resilient, from first use. Not only that, but the brand has also created specific treatments to target different hair types from its Blonde Enhancer range to the No. 4C Cleanser aimed specifically for curly tendrils. What’s more, OLAPLEX is committed to creating products that are cruelty free and has been awarded a Leaping Bunny Cruelty Free Proof Point from our third-party verification partner, Provenance.

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