Get 15% off your first order Sign up for email exclusives Earn Cult Status Points
Get up to 15% OFF your first haul with code FIRST15

JOONBYRD

With a perfect blend of joyful nostalgia and years of dermatological expertise, Joonbyrd marries science with sentiment to redefine the self-care and body care space. Harnessing the skin-mind connection, these everyday essentials are powered by the brand’s advanced ALXmd04 technology, which combines potent actives, nourishing botanical blends and barrier-boosting prebiotics. What’s more, enriched with uplifting aromas and dedicant textures, Joonbyrd’s formulas spark joy while enhancing overall skin confidence.

SHOP JOONBYRD BY CATEGORY

DISCOVER JOONBYRD

Joonbyrd was created by renowned dermatologist, Dr Alexis Granite, to unite skincare science with sensorial rituals. Inspired by the Dr Alexis’ grandmother's belief in the power of self-care, each performance formula is designed to help you feel as good as you look. Joonbyrd products are formulated to support visible skin health, but care goes beyond the surface. Research shows that compromised skin can contribute to inflammation not only within the skin itself, but throughout the body. Body care doesn’t just benefit your skin, it benefits whole body health. Just as importantly, Joonbyrd believes how care feels matters. It’s scientifically proven that feelings of joy can improve skin function, which is why serotonin-boosting scents are central to Joonbyrd body care.

MEET JOONBYRD’S FOUNDER – DR ALEXIS GRANITE

Founded by Dr Alexis Granite, Joonbyrd was created to combine Dr Alexis’ two passions – helping patients feel confident in their own skin and honouring her grandmother's legacy of finding joy and meaning in self-care. As one of the world’s leading dermatologists with 20 years of experience in her field, Dr Alexis relocated with her family to the UK in 2012, becoming the first dual US/UK certified dermatologist. Celebrated for her thorough and empathetic approach to skin health, Dr Alexis quickly earned a reputation as one of the most sought-after practitioners in London.

JOONBYRD’S ALXMD04™ TECHNOLOGY

Joonbyrd products are powered by the brand’s unique ALXmd04™ technology, a next-generation complex that targets body skin at the cellular level - strengthening resilience and improving hydration, texture and long-term radiance and tone. ALXmd04™ technology is comprised of 4 formulation pillars. Facial grade actives such as peptides and exosomes ensure visible, lasting results. Prebiotic inulin helps support the delicate skin microbiome and barrier, while botanical extracts such as blueberry seed oil and beta-carotene offer powerful antioxidant defense against environmental aggressors. Adaptogenic ingredients such as ashwagandha and Lion’s mane mushroom alleviate skin stress and balance the intricate connection between the skin and the brain. Skincare science, designed to feel good.