OUAI 

Maintaining the manes of major Hollywood celebs (think the Kardashians, Gigi Hadid and Gwen Stefani!) celebrity hair stylist – Jen Atkins – is the powerhouse behind OUAI. The Parisian brand is all about marrying accessibility and luxury to create a no-frills {hair care} range that delivers exceptional results. Say ‘yes’ to real hair, for real life.

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OUAI BESTSELLERS

OUAI Detox Shampoo 300ml

4.65 Stars 52 Reviews
27.76€

OUAI Fine Hair Shampoo 300ml

4.21 Stars 33 Reviews
27.10€

OUAI Leave In Conditioner Travel - 45ml

4.25 Stars 12 Reviews
13.50€

OUAI Matte Pomade 50ml

3.87 Stars 30 Reviews
18.40€

OUAI Leave In Conditioner 140ml

4.36 Stars 36 Reviews
27.10€

OUAI Medium Hair Shampoo 300ml

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4.41 Stars 17 Reviews
27.10€

OUAI St. Barts Scalp and Body Scrub 250g

4.85 Stars 20 Reviews
36.10€

OUAI Scalp & Body Scrub

4.24 Stars 21 Reviews
37.00€

OUAI Medium Hair Conditioner Refill 946ml

5.0 Stars 1 Reviews
54.20€

OUAI to Grow Serum and Supplement Bundle

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Save 30% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
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3.83 Stars 6 Reviews
RRP: 73.45€
51.42€

OUAI Heat Protection Spray 126ml

3.78 Stars 9 Reviews
28.20€

OUAI Fur Bébé Pet Shampoo 474ml

5.0 Stars 4 Reviews
28.20€

OUAI Detox Shampoo Travel Size 89ml

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4.44 Stars 16 Reviews
11.30€

OUAI North Bondi Eau de Parfum Travel Size

4.33 Stars 3 Reviews
20.30€

OUAI Wave Spray Luxe 50ml

3.53 Stars 19 Reviews
13.50€

OUAI Super Dry Shampoo 127g

4.0 Stars 9 Reviews
24.80€

OUAI Fine Hair Shampoo Refill 946ml

4.83 Stars 6 Reviews
54.20€

OUAI Curl Crème 236ml

3.45 Stars 11 Reviews
28.20€

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DISCOVER OUAI

OUAI (pronounced ‘way’) means yes. Yes to letting go of unrealistic expectations and embracing imperfections. Founded in 2016 by celebrity hair stylist Jen Atkins, she set out on her mission to offer an alternative to the industry’s one-size-fits-all approach. Her stellar {hair care} lineup includes a whole host of {shampoos}, {conditioners} and {hair treatments} that target all hair types. But they all have one thing in common – smoother, stronger and healthier strands are a given.

A ‘OUAI’ OF LIFE

After struggling to find a hair care brand she and her friends could relate to, Jen Atkins founded OUAI. She made it her goal to create a range of salon-worthy formulas that would transform locks, without the time-consuming styling and treatments needed to make it happen.

FORMULAS MADE FOR YOU

Their iconic hair care collection keeps fine, medium and thick strands on their best behaviour, with shampoos and conditioners that target each hair type. And more recently, the brand have launched a range of highly-coveted creams, foams and sprays to keep curly and wavy strands in place.

CRUELTY-FREE

OUAI are a cruelty-free brand. They don’t test their products on animals or sell in any countries that require animal testing either.