OUAI 

Maintaining the manes of major Hollywood celebs (think the Kardashians, Gigi Hadid and Gwen Stefani!) celebrity hair stylist – Jen Atkins – is the powerhouse behind OUAI. The Parisian brand is all about marrying accessibility and luxury to create a no-frills {hair care} range that delivers exceptional results. Say ‘yes’ to real hair, for real life.

SHOP ALL OUAI

OUAI BESTSELLERS

OUAI Detox Shampoo 300ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
4.67 Stars 54 Reviews
27.76€

OUAI Fine Hair Shampoo 300ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
4.21 Stars 33 Reviews
27.10€

OUAI Leave In Conditioner Travel - 45ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
4.25 Stars 12 Reviews
13.50€

OUAI Matte Pomade 50ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
3.87 Stars 30 Reviews
18.40€

OUAI Leave In Conditioner 140ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
4.38 Stars 37 Reviews
27.10€

OUAI Medium Hair Shampoo 300ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.44 Stars 18 Reviews
27.10€

OUAI St. Barts Scalp and Body Scrub 250g

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
4.85 Stars 20 Reviews
36.10€

OUAI Scalp & Body Scrub

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
4.3 Stars 23 Reviews
37.00€

OUAI Medium Hair Conditioner Refill 946ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
5.0 Stars 1 Reviews
54.20€

OUAI to Grow Serum and Supplement Bundle

SAVE 30%

Save 30% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
4.0 Stars 7 Reviews
RRP: 73.45€
51.42€

OUAI Heat Protection Spray 126ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
3.78 Stars 9 Reviews
28.20€

OUAI Fur Bébé Pet Shampoo 474ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
5.0 Stars 5 Reviews
28.20€

OUAI Detox Shampoo Travel Size 89ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
4.39 Stars 18 Reviews
11.30€

OUAI Wave Spray Luxe 50ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
3.53 Stars 19 Reviews
13.50€

OUAI North Bondi Eau de Parfum Travel Size

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
4.33 Stars 3 Reviews
20.30€

OUAI Super Dry Shampoo 127g

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
4.0 Stars 9 Reviews
24.80€

OUAI Fine Hair Shampoo Refill 946ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
4.83 Stars 6 Reviews
54.20€

OUAI Curl Crème 236ml

FREE GIFT

Get a FREE Body Cleanser - 30ml & Body Crème Melrose Place - 30g with any €45 spend on OUAI. Only while stocks last.
SHOP NOW
3.45 Stars 11 Reviews
28.20€

SHOP OUAI BY CATEGORY

DISCOVER OUAI

OUAI (pronounced ‘way’) means yes. Yes to letting go of unrealistic expectations and embracing imperfections. Founded in 2016 by celebrity hair stylist Jen Atkins, she set out on her mission to offer an alternative to the industry’s one-size-fits-all approach. Her stellar {hair care} lineup includes a whole host of {shampoos}, {conditioners} and {hair treatments} that target all hair types. But they all have one thing in common – smoother, stronger and healthier strands are a given.

A ‘OUAI’ OF LIFE

After struggling to find a hair care brand she and her friends could relate to, Jen Atkins founded OUAI. She made it her goal to create a range of salon-worthy formulas that would transform locks, without the time-consuming styling and treatments needed to make it happen.

FORMULAS MADE FOR YOU

Their iconic hair care collection keeps fine, medium and thick strands on their best behaviour, with shampoos and conditioners that target each hair type. And more recently, the brand have launched a range of highly-coveted creams, foams and sprays to keep curly and wavy strands in place.

CRUELTY-FREE

OUAI are a cruelty-free brand. They don’t test their products on animals or sell in any countries that require animal testing either.