OUAI
Maintaining the manes of major Hollywood celebs (think the Kardashians, Gigi Hadid and Gwen Stefani!) celebrity hair stylist – Jen Atkins – is the powerhouse behind OUAI. The Parisian brand is all about marrying accessibility and luxury to create a no-frills {hair care} range that delivers exceptional results. Say ‘yes’ to real hair, for real life.
SHOP ALL OUAIOUAI BESTSELLERS
added to your bag
Quantity
Subtotal: ( items in your basket)
This order will earn status points
OUAI Medium Hair Shampoo 300ml
TRENDING
OUAI to Grow Serum and Supplement Bundle
SAVE 30%
OUAI Detox Shampoo Travel Size 89ml
TRENDING
SHOP OUAI BY CATEGORY
DISCOVER OUAI
OUAI (pronounced ‘way’) means yes. Yes to letting go of unrealistic expectations and embracing imperfections. Founded in 2016 by celebrity hair stylist Jen Atkins, she set out on her mission to offer an alternative to the industry’s one-size-fits-all approach. Her stellar {hair care} lineup includes a whole host of {shampoos}, {conditioners} and {hair treatments} that target all hair types. But they all have one thing in common – smoother, stronger and healthier strands are a given.
A ‘OUAI’ OF LIFE
After struggling to find a hair care brand she and her friends could relate to, Jen Atkins founded OUAI. She made it her goal to create a range of salon-worthy formulas that would transform locks, without the time-consuming styling and treatments needed to make it happen.
FORMULAS MADE FOR YOU
Their iconic hair care collection keeps fine, medium and thick strands on their best behaviour, with shampoos and conditioners that target each hair type. And more recently, the brand have launched a range of highly-coveted creams, foams and sprays to keep curly and wavy strands in place.
CRUELTY-FREE
OUAI are a cruelty-free brand. They don’t test their products on animals or sell in any countries that require animal testing either.
