Get a FREE £5 gift card when you shop foundation

OUAI Haircare

Maintaining the manes of major Hollywood celebs (think the Kardashians, Gigi Hadid and Gwen Stefani!) celebrity hair stylist – Jen Atkins – is the powerhouse behind OUAI. The Parisian brand is all about marrying accessibility and luxury to create a no-frills {hair care} range that delivers exceptional results. Say ‘yes’ to real hair, for real life.

SHOP ALL OUAI HAIRCARE

OUAI HAIRCARE BESTSELLERS

OUAI Leave In Conditioner 140ml

3.0 Stars 4 Reviews
27.10€

OUAI Fine Hair Shampoo 300ml

TRENDING

You’ve got a good eye — this beauty find is generating major buzz right now. Snap it up while you can!
SHOP NOW
27.10€

OUAI Matte Pomade 50ml

4.91 Stars 11 Reviews
18.40€

OUAI Super Dry Shampoo Travel Size 56g

SAVE 40%

Save 40% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
RRP: 13.80€
8.28€

OUAI Curl Crème 236ml

4.0 Stars 1 Reviews
28.20€

OUAI Wave Spray Luxe 50ml

3.88 Stars 8 Reviews
13.50€

OUAI Medium Hair Conditioner 300ml

4.0 Stars 2 Reviews
27.10€

OUAI Medium Hair Shampoo 300ml

3.67 Stars 3 Reviews
27.10€

OUAI Fine-Medium Hair Treatment Masque 236ml

4.8 Stars 5 Reviews
36.10€

SHOP OUAI HAIRCARE BY CATEGORY

DISCOVER OUAI

OUAI (pronounced ‘way’) means yes. Yes to letting go of unrealistic expectations and embracing imperfections. Founded in 2016 by celebrity hair stylist Jen Atkins, she set out on her mission to offer an alternative to the industry’s one-size-fits-all approach. Her stellar {hair care} lineup includes a whole host of {shampoos}, {conditioners} and {hair treatments} that target all hair types. But they all have one thing in common – smoother, stronger and healthier strands are a given.

A ‘OUAI’ OF LIFE

After struggling to find a hair care brand she and her friends could relate to, Jen Atkins founded OUAI. She made it her goal to create a range of salon-worthy formulas that would transform locks, without the time-consuming styling and treatments needed to make it happen.

FORMULAS MADE FOR YOU

Their iconic hair care collection keeps fine, medium and thick strands on their best behaviour, with shampoos and conditioners that target each hair type. And more recently, the brand have launched a range of highly-coveted creams, foams and sprays to keep curly and wavy strands in place.

CRUELTY-FREE

OUAI are a cruelty-free brand. They don’t test their products on animals or sell in any countries that require animal testing either.


SHOP ALL OUAI HAIRCARE

OUAI Haircare

60 results

Sort by

Products