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75 Items

SHOP ALL OUAI

Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that’s pronounced ‘way’) translates to ‘yes’. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Marrying Parisian luxury with no frill formulas, the collection is filled with targeted solutions suited to all different tress types and textures.

4.7 stars out of a maximum of 5

335

31.60€

4.51 stars out of a maximum of 5

110

54.20€

4.55 stars out of a maximum of 5

114

38.42€

4.36 stars out of a maximum of 5

42

29.38€

4.7 stars out of a maximum of 5

20

29.38€

5 stars out of a maximum of 5

1

15.82€

4.86 stars out of a maximum of 5

28

36.16€

4.6 stars out of a maximum of 5

238

29.30€

4.15 stars out of a maximum of 5

53

31.60€

4.43 stars out of a maximum of 5

145

29.30€

4.39 stars out of a maximum of 5

96

31.60€

4.3 stars out of a maximum of 5

83

15.80€

4.63 stars out of a maximum of 5

72

38.40€

4.56 stars out of a maximum of 5

9

38.42€

29.38€

4.61 stars out of a maximum of 5

46

31.60€

4.18 stars out of a maximum of 5

28

29.30€

4.79 stars out of a maximum of 5

34

63.28€

4.5 stars out of a maximum of 5

2

29.38€

4.37 stars out of a maximum of 5

38

31.60€

4.2 stars out of a maximum of 5

5

15.82€

4.67 stars out of a maximum of 5

70

40.60€

4.79 stars out of a maximum of 5

28

63.20€

4.93 stars out of a maximum of 5

15

63.28€

5 stars out of a maximum of 5

3

15.82€

4.88 stars out of a maximum of 5

8

63.20€

4.63 stars out of a maximum of 5

51

29.38€

4.37 stars out of a maximum of 5

52

31.60€

4.56 stars out of a maximum of 5

18

63.20€

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