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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Recommended Retail Price: 64.40€Current price: 54.74€
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Customer Reviews
5 stars rating 361 reviews
4 stars rating 77 reviews
3 stars rating 18 reviews
2 stars rating 5 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Great!
I love using this. My hair gets super oily and this is great to get rid of all that build up
by Delancy Verified Purchase
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love
love this between normal washes, makes my hair feel so clean
by a Verified Purchase
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Love it
My hair feels so clean after wash!! And I can go a day longer between washes. Love to pair it with Ouai melrose dry shampoo so my hair feels clean for at least 3 days and not greasy.
by Gordana Verified Purchase
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Nice product
Nice product , not amazing
by Nancy Verified Purchase
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My absolute holy grail shampoo
This is my favorite shampoo and I have already repurchased it multiple times. I have an oily scalp due to seborrheic dermatitis, and this product works wonders. It leaves my hair and scalp feeling deeply clean and refreshed, but without drying out the lengths at all. Plus, it smells incredible. Absolutely the best clarifying shampoo!
by Marcela Verified Purchase
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Great product to use once a week
Great detox shampoo to use once a week, nice foam texture and exquisite smell
by Anzhelika Verified Purchase
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Love!
The scent is amazing and it cleanses well
by Delancy Verified Purchase
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nice clarifying shampoo
smells nice, cleans without making my hair feel dry. though doesn't feel as fresh as the K18 detox shampoo, for example
by Silvs Verified Purchase
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Good shampoo
I like it, i mix between this and the fine hair one
by Andreea
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Great
My third bottle and don't plan to stop. I use it once in a few washes to deeply clean my scalp and hair of build-up, doesnt take off my color, doesnt extremely dry my bleached hair and smells great. A must!
by Cat Verified Purchase
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