Here’s how to ‘skinify’ your hair care ritual

"The 'skinification' of hair care? What gobbledegook do you speak?" Yes, as strange as it sounds, the hair care revolution is well under way, with brand's launching serums, masks, scrubs and sunscreens laced with super-charged, scalp-friendly actives - and ingredients usually saved for your face. Think: hair products and formulas as intricate and bespoke as a multi-step 'SoKo' facial, to nourish your strands and your follicles.

Consider this, if you will - when was the last time showed your locks half as much love as you show your ol' 'boat race'? And, just like your skin, your strands are regularly wrecked by heat, dye, pollution, hard water, chlorine... not to mention the weather (Oi!). 

The result? Frizz, flyaways, brittleness, fall-out and split ends galore. So, if that doesn't convince you it's time to upgrade your outmoded approach to mane maintenance, we're not sure what will! It's easy to make changes that will make a massive difference, so here's how to 'skinify' your hair regime and restore crowning glories to, erm, glory ...

Sheet masks have become a staple in our bathroom cabinets thanks to the influence of our skin-savvy cousins in South Korea. So why wouldn't they work just as well on your hair? {Briogeo's Don't Despair, Repair Deep Conditioning Hair Cap System} combines their famous {Don't Despair, Repair Deep Conditioning Mask</