ICONIC LONDON

Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Queen of Pop – Beyoncé!), ICONIC London is famous for glow-giving formulas. Trend-led and cruelty-free, their pigmented {eyeshadow palettes}, {complexion} heroes and gleaming {highlighters} will earn your love too. From everyday glam to fierce night-out looks, meet your new “glow-to” {make up} brand.

SHOP ALL ICONIC LONDON

SHOP ICONIC LONDON BY CATEGORY

Iconic london shop all Iconic London complexion Iconinc London highlighter iconic london lips iconic london eyes&brows iconic london brushes

ICONIC LONDON BESTSELLERS

ICONIC London Smokey Eye Duo Kajal (Various Shades)

NEW IN

This beauty thrill has just landed — move quick to bag it before everyone else!
SHOP NOW
22.60€

ICONIC London Ultimate Brush Set

4.88 Stars 16 Reviews
84.70€

ICONIC London Underglow Blurring Primer 27ml

4.55 Stars 11 Reviews
27.12€

ICONIC London Instant Icons Gift Set

4.5 Stars 2 Reviews
47.46€

ICONIC London Glaze Crayon 5.14g (Various Shades)

SAVE 20%

Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
4.07 Stars 29 Reviews
from 21.70€

ICONIC London Silk Glow Duo - Rose Glow

4.75 Stars 4 Reviews
33.90€

ICONIC London Radiance Booster 30ml (Various Shades)

SAVE 20%

Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
4.27 Stars 15 Reviews
from 28.80€

ICONIC London Cheek Glow Brush Exclusive

5.0 Stars 2 Reviews
22.60€

ICONIC London Liquid Brow Silk 3ml

3.0 Stars 3 Reviews
20.34€

ICONIC London Sheer Bronze 12.5ml (Various Shades)

SAVE 20%

Save 20% on selected products. Discount has been applied to the RRP. Offer valid for a limited time only
SHOP NOW
4.2 Stars 10 Reviews
from 16.24€
SHOP ICONIC LONDON BY CATEGORY

ICONIC London: Illuminator

Everyone’s raving about this super-glowy, super-concentrated highlighter. Discover the must-have, illuminating elixir that will take your highlight game to epic new heights.

DISCOVER ICONIC LONDON

Inspired by her passion for make up and the vibrant energy of London’s streets, make up artist, Jade Elliot, launched ICONIC London to create glow-bestowing formulas that empower people to look and feel their very best. Thanks to their range of complexion-contouring heroes, shimmering palettes and pro-worthy make up brushes, they’ve quickly become one of the most Insta-famous brands for everything from everyday must-haves to ICONIC night-out looks.

A-LISTER APPROVED
ICONIC by name and iconic by nature, join the likes of J.Lo, Ariana Grande and Beyoncé who have all adorned their faces with the brand’s cult formulas. If they’re good enough for them, they’re certainly good enough for us…

FLAWLESS FINISH FORMULAS
Team the brand’s flawless formulas with their MUA-approved make up brushes and perfect that seamless, selfie-ready skin in minutes. Totally blendable and highly pigmented, their products leave their rivals for dust.

CRUELTY-FREE
ICONIC London believe no animal should be harmed in the making of their products. They’re totally, and proudly, cruelty-free.