Tried and tested

The mascaras making waves in the make up realm

From space-age, volumising formulas to one-of-a-kind wands, we’ve curated an edit of tried-and-tested mascaras that go above and beyond in their lash-boosting mission.

With the potential to make or break a look – we’ve all fallen victim to a crumbly mascara in our time – mascaras are a seldom neglected staple in any make up maven’s arsenal. But what makes a mascara ‘good’? Be it long-wear credentials, ultra-pigmented formulas or clump-free curls, read on to discover a mascara to match your style…


Why dare to go bare when you can dress your lashes in Kevyn Aucoin’s {Indecent Mascara}? A 2-in-1 mascara and lash treatment, this conditioning formula not only instantly separates and defines but also helps to gradually promote healthy eyelash growth, length and density for an even more commanding finish.


If you’ve been committed to Anastasia Beverly Hills’ {Lash Brag Volumizing Mascara} from the moment you set eyes on it, then allow us to introduce you to the steal of the century… A set so good you’ll be dropping it into conversation at every chance, the {Eye Brag Eyeliner and Mascara Set} unites the iconic mascara with its eye-enhancing equal, the Liquid Liner: an ultra-pigmented felt tip liner to further exaggerate your lashes.


A Copy Team favourite here at Cult Beauty, Smashbox’s {Full Exposure Mascara} is jet black, glossy, and has helped us recreate that iconic ‘Twiggy-eyed’ vibe. The buildable fibres allow you to seamlessly generate breath-taking length – ‘tipping’ your lashes like brush-on extensions – while the wand grips and separates each, individual lash to create a full, fanned-out effect. Thickening for subtle ‘oomph’ or after-hours drama, this cruelty-free mascara doesn’t clump or flake, while the tapered brush can be used vertically to define.


Here to whet your appetite for RÓEN’s delectable formula, feast your eyes on their {CAKE Mascara}. Enhanced with a clever, volumising formula and equipped with a uniquely fluffy brush, this sleek mascara instantly plumps your lashes. The uniquely flexible bristles effortlessly catch every single lash to lengthen and lift from the root for a visibly volumised effect. But it doesn’t stop there, this game-changing mascara is also buildable without looking OTT and it doesn’t flake or crust up either – we’re impressed! The icing on the cake (too much?) is that the intensely black formula leaves you with flake-free, thick, and lengthened lashes.


Known for dialled-up, high-performing make up, it’s an understatement to say we were excited to welcome Huda Beauty’s mascara vision. Inspired by a life-long mission to maximise her short, sparse lashes, the innovative {Legit Lashes Mascara} was five years(!) in the making. “Why?”, you ask. This unique, dual-ended mascara has not one but two mascaras and formulas. If you’re after dramatic volume and unbelievable lift, the ‘Volume’ side is the way to go; it has an hourglass-shaped wand to fan each lash and low-gravity fibres to weightlessly thicken your hairs. Whereas, the delicately curved ‘Curl & Length’ end is designed to reach even your teeniest lashes: clinging to your side and bottom hairs effortlessly. Use both for unparalleled curl and lift! Think: maximum volume and pure-black pigment impact.


The key to a false-lash effect – without weighing down or damaging your delicate lashes – Hourglass’ {Unlocked Instant Extensions Mascara} achieves realistic yet ultra-impressive definition and lift. If you’re looking to break free from your favourite falsies, this ultra-defining mascara is your ticket to intense length and lift. Moulded with a slight curve, the lash-grabbing wand reaches along your lashline to exaggerate your every hair. Plus, the innovative formula is made using film-forming technology that coats each lash in featherweight fibres to perfect a long-lasting, fanned effect.


Nothing less than an industry eye-con, Benefit’s {BADgal BANG Mascara} is synonymous extreme volume. The unique, intensely black formula stars gravity-defying aero-particles – one of the lightest known materials derived from space technology – to ensure that the formula can be layered up for maximum impact without weighing lash hairs down: adding volume, length and curl without clumps. The streamlined, ‘slimpact’ brush is designed to have root-to-tip, corner-to-corner 360° reach, so you can coat every lash evenly with the smudge-proof and water-resistant formula… Cue lash lift-off!


Bethan Robinson

Bethan Robinson


Bethan is a Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.