added to your bag
VIRTUE Recovery Shampoo 240ml
After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Recovery Shampoo rebuilds damaged hair with each use, while also gently dissolving build-up and replenishing vital nutrients to leave locks healthy, soft and supple.
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Recovery Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Recovery Shampoo also gently dissolves build-up and replenishes vital nutrients to leave hair as healthy, soft and supple as possible. Alongside the advanced keratin, the formula is enriched with hydrolysed quinoa to boost moisture retention and enhance colour and shine, alongside baobab seed oil, a rich, silky oil that grants moisture and grapefruit extract, brimming with vitamin C and antioxidants to revitalise the scalp and restore hair’s vibrancy and shine. Ideal for dry, damaged and over-worked hair, this rich, nurturing blend smells of fresh wood and clean citrus from coconut and yuzu extracts.
Work into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide)
- VIRTUE
- 240ml
- Full Size
Live Chat
Average connection time 25 secs
Average connection time 25 secs
After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Recovery Shampoo rebuilds damaged hair with each use, while also gently dissolving build-up and replenishing vital nutrients to leave locks healthy, soft and supple.
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Recovery Shampoo, a game-changing way to cleanse and care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since this is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Recovery Shampoo also gently dissolves build-up and replenishes vital nutrients to leave hair as healthy, soft and supple as possible. Alongside the advanced keratin, the formula is enriched with hydrolysed quinoa to boost moisture retention and enhance colour and shine, alongside baobab seed oil, a rich, silky oil that grants moisture and grapefruit extract, brimming with vitamin C and antioxidants to revitalise the scalp and restore hair’s vibrancy and shine. Ideal for dry, damaged and over-worked hair, this rich, nurturing blend smells of fresh wood and clean citrus from coconut and yuzu extracts.
Work into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide)
- VIRTUE
- 240ml
- Full Size
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
My new favourite
I've never been a hair person and never known what it's like to have a good hair day, but that all changed after trying this recovery shampoo. Absolutely does what it says. I noticed an improvement after just one wash, and after a few weeks my hair is so much smoother, healthier and easier to manage. I am blown away!!
Report this reviewVirtue recovery shampoo
I have long coloured hair and this is perfect.  Smells lovely, and leaves hair super soft and manageable.
Report this reviewSuccess from only one use
I remember thinking: should I get this shampoo+conditioner? Can they really be worth the money? My gosh they are. Absolutely amazing formula, made my hair so much healthier and smoother from only one use. Would recommend for anyone who needs to add some more life to their hair!ÂÂ
Report this review