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IT Cosmetics Superhero Mascara - Black (Various Sizes)

Not all heroes wear capes IT Cosmetics Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics proprietary Elastic Stretch Technology stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the Lash-Changing Power Brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.

The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)

Range:
Superhero
Brand:
IT Cosmetics

IT Cosmetics Superhero Mascara - Black (Various Sizes)

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EUR 12.7
from 12.70€
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Not all heroes wear capes IT Cosmetics Superhero Mascara comes in a sleek midnight black tube that conceals endless eye enhancing powers. Like skin care for your lashes, the formula has been developed with plastic surgeons and clinically shown to give your lashes super volume, length and elastic stretch all with just one coat. For your strongest, thickest, most defined lash look ever, this formula is enhanced with lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with super black pigments for an eye-opening look. IT Cosmetics proprietary Elastic Stretch Technology stretches the look of your lashes, wrapping each lash hair in ultra-conditioning length and volume-boosting goodness. All this is delivered on the Lash-Changing Power Brush, which works to coat every lash from base to tip, lifting lashes while separating them to create a fuller lash line.

The beauty insiders secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras and its since become a cult favourite. Adored by discerning beauty fans the world over, Superhero Mascara truly lives up to its name, developed with plastic surgeons and acting like skin care for your lashes. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape for your strongest, thickest, most defined lash look ever!

Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Water, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499)

Range:
Superhero
Brand:
IT Cosmetics

Customer Reviews

Overall Rating : 4.14 / 5 (56 Reviews)
  • 37 5 star reviews
  • 5 4 star reviews
  • 3 3 star reviews
  • 7 2 star reviews
  • 4 1 star reviews
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Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

The best

Best mascara ever! I have short brows, I need volume, length and that mascara really does that. Absolutely reccomend IT!

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Very clumpy

I bought the 5ml as I prefer buying mascara little & often. I’m really disappointed how clumpy this is when it goes on first. Takes a lot of work to get it looking decent. Once on it lasts well but I wouldn’t buy again 

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GOOD, BEST FOR NATURAL LOOKS

I like my lashes chunky and voluminous, so this is not the best for me (my favourite is the Marc Jacobs Velvet Noir & Urban Decay Lash Freak), but I can say it's quite lovely for a medium volume and length look. I would suggest for those who don't like thick and borderline clumpy lashes. It's perfect formula in terms of wetness. It's not excessively dry to where it crumbles off the face but it's not too wet to the point where your lashes stick together and takes forever to dry.

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Love this mascara

I have really short, fine lashes after getting extensions and using false lashes for so long, this mascara gives me so much more length and volume and doesn't transfer which is amazing!

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Amazing mascara!

Got it as a part of the Goody Bag and so far it's my perfect mascara. A great option for thin and straight short lashes.

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great for oily lids

I got a sample size of this in my goody bag and recently took it with me on holiday because it's small. I suffer with very oily eyelids and usually at the end of my day, I have black bits all over my cheeks and under my eyes, with any mascara I use except for waterproof. Waterproof I don't like because it's too hard to get off and feels too crispy. Anyway I wore this IT Cosmetics one to go out drinking and dancing all night. I got in at 7.30 a.m, did not take my makeup off to sleep, (I know that's gross but we've all been there) woke up later in the day and it hadn't budged one bit! I was so hungover I just washed my face and left the mascara on when I went back out. It genuinely lasted 24 hours! Unheard of! Highly recommend.

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disappointed

Messy application, made my lashes stick to each other.

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Clumpy

Way too thick and clumpy... disappointed.

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4.5/10

My only issue with this is that it's slightly clumpy at first - I would recommend not using too much of it, a little goes a long way! Broadly speaking, I really like it - it makes my lashes look really big, almost like falsies. Makes you look more awake, looks pretty with every makeup look - a good staple.

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Best Mascara by a mile!!

I am SO fussy with mascara and I've tried pretty much the lot. I guess it's down to preference but for me, this tops them all. With other mascaras I have to apply at least 10 coats before I get a decent flutter, but with this you actually only need one coat (although I still apply 5 because I am extra). It gives you so much volume and makes my lashes look super long! I just wish it was waterproof.

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