Great coverage, stays on long enough, the tube lasts forever. Will repurchase in five years when it is finished :)

I usually have somewhat noticeable bags under my eyes which cast an unflattering shadow whenever I don't conceal the area. The way I use this product is by taking the tiniest amount over my eye cream and/or Becca brightening eye corrector. Because I like more emollient formulas (don't set under my eyes) I find this formula to be a bit drying on my skin but that's preference. It is VERY pigmented and concentrated. Sidenote: it says it's meant for under eyes but I've found it also works well as a spot concealer when I have redness showing through my foundation. I have combo skin and usually powder over those areas a little more to keep the product in place.

Full coverage with a luminous finish. I found it looks better when set with light loose powder.

This was the second under eye concealer I had purchased from IT cosmetics. Both were not the right colour nor texture (too thick). I have an olive complexion with a yellow tone and I bought colour Tan and Rich and neither was suitable! So I will continue to search for the right concealer!

Love this concealer, it really illuminates and with just one product, usually I have to use two to cover my under-eye circles. It needs to be warmed up and use a fluffier brush to diffuse but once it's on the coverage is great.

I was so happy that IT Cosmetics came to Cult Beauty. Bye Bye Under Eye is really great for very dry, dark circles. I have tried so many concealers but of all of them, this one blew my mind. It's very sticky so you have to warm it before you put it on, but the coverage is amazing. I have found the one! While I usually always fit into medium shade concealers, I bought this one in Medium Tan (which is on the package described as warm medium) for anyone unsure about shades.