ICONIC LONDON
Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Queen of Pop – Beyoncé!), ICONIC London is famous for glow-giving formulas. Trend-led and cruelty-free, their pigmented eyeshadow palettes, complexion heroes and gleaming highlighters will earn your love too. From everyday glam to fierce night-out looks, meet your new “glow-to” make up brand.
ICONIC LONDON BESTSELLERS
SHOP ICONIC LONDON BY CATEGORY
#DOLPHINSKIN
ICONIC London’s hydrating heroes are here to help you achieve fresh, dewy, gorgeous skin in an instant.
#FACEOMBRE
Sun-kissed skin can be yours in three easy steps, thanks to ICONIC London’s signature method to lift, sculpt and GLOW.
#NOWBROWS
Whether you like them fluffy and feathered or groomed and sleek, ICONIC London’s brow collection will help you perfect your on-trend arches.
#MIRRORSKIN
Achieve enviably radiant, glossy skin in an instant with ICONIC London’s complexion-enhancing heroes. Get ready, set, and GLOW.
ICONIC London: Illuminator
DISCOVER ICONIC LONDON
A-LISTER APPROVED
ICONIC by name and iconic by nature, join the likes of J.Lo, Ariana Grande and Beyoncé who have all adorned their faces with the brand’s cult formulas. If they’re good enough for them, they’re certainly good enough for us…
FLAWLESS FINISH FORMULAS
Team the brand’s flawless formulas with their MUA-approved make up brushes and perfect that seamless, selfie-ready skin in minutes. Totally blendable and highly pigmented, their products leave their rivals for dust.
CRUELTY-FREE
ICONIC London believe no animal should be harmed in the making of their products. They’re totally, and proudly, cruelty-free.