Here at Cult Beauty HQ, we are lucky enough to have our fingers on the pulse of all the latest and greatest beauty launches. With Huda Beauty’s GloWish collection expanding, we were incredibly excited to test out a full make up look, using the brand’s newest releases. With the founder’s fan-favourite easy bake powders to the iconic brow must haves, Huda Beauty has held the reign as the queen of cosmetics, since she launched her eponymous label in 2013. But, with her skin care and make up hybrid collection, GloWish, taking a different tact, we were intrigued...
First up, ready, steady prime.
Let’s start with the GloWish Blur Jam Silicone-Free Smoothing Primer. Hydrating, mattifying and blurring, it promises to provide the results of a silicone primer... but without the silicone! Tackling visible pores, excess oil and uneven texture, we were expecting big things...but did it live up to expectations?
‘Cooling, calming and comfortable on the skin, Huda’s GloWish Blur Jam Primer worked just as well beneath my make up, as it did on my bare face. Drawing me in with its unique texture (that’s best applied with your hands), it was the perfect pick me up for my skin and felt ultra hydrating. Plus, free from fragrances and drying alcohols, it didn’t irritate my sensitive skin. It’s a win, win’ – Trifonia, Senior SEO Copywriter
‘I'm so fussy with my primers and this has passed my very high standards. I've never tried a primer with such a velvety, putty consistency and I really like it. It does exactly what it is says it will do: blur my base! I apply to my T-zone, cheeks and nose a.k.a. the areas prone to oiliness and I'm happy to report back with zero shine! Big yes from me.’ – Precious, Midweight Copywriter
‘This is a primer that does it all. Smoothing and mattifying, I also found that it delivered lasting hydration (which is something I seek as someone with dry skin). One thing I would say is that you do need to allow couple of minutes for it to dry before applying any complexion heroes on top – good things come to those who wait and all that…’– Alice, Senior Copywriter
Go with the Glow:
With a dew-boosting coverage, the GloWish Multidew Skin Tint harnesses skin-loving ingredients to plump and brighten, while near-sheer pigments deliver a luminous, dewy finish. Moisturising and blurring the look of pores, our no-make up make up dreams could either be made or broken...so what did we think?
‘I love this – I honestly have not stopped wearing it since I tried it – it’s so dewy, and natural looking; it looks and feels like my skin… but my skin if I’d had the best facial of my life. It's also really lightweight, yet gives a decent amount of coverage, so I don’t feel any need to add extra concealer. One thing to note is that the shades are a little darker than expected, so I went for a shade lighter than I usually would and it’s spot on. I am 100% planning to repurchase – it’s my new favourite summer base.’ – Josie, Content Manager
‘As someone who enjoys no-make up make up, Huda Beauty’s GloWish Multidew Skin Tint is the perfect addition to my cosmetic collection. Sitting somewhere between skin care and make up, the featherweight formula soaked my skin with moisture, while enhancing an all over natural coverage. But, the thing that swayed me the most has to be its lit-from-within glow. Radiating radiance, the pearly pigments effortlessly catch the light for a subtle yet shimmering sign off. It’s a big yes, from me.’- Trifonia, Senior SEO Copywriter
‘I’m an absolute stan for no-make up make up looks, so I was incredibly excited to try out this glowy skin tint. Firstly, I want to point out that the shades are much darker than online, so I’d be conscious when choosing your shade. Secondly, it’s a thicker consistency that a normal skin tint, but don’t let that put you off. Blending out seamlessly, it evens my skin tone and is the perfect base for when I want to look put together but not too ‘done’. - Rina, Junior SEO Copywriter
Conceal, Conceal, Conceal
With a myriad of skin sins to cover up, we need a concealer that works extra hard. Not only are we looking for luminosity, but a non-cakey finish that won’t crease under our eyes is a must. Promising to melt into skin, while hydrating and brightening, the GloWish Bright Light Sheer Concealer should be the perfect partner for a natural looking finish...
‘Not usually the biggest fan of super lightweight, sheer-finish concealers but this surprisingly lovely. I reach for this on my low-lift, minimal effort days and still leaves an impactful radiance.’ - Alice, Senior Copywriter
‘With fine lines showing their unwanted face on my complexion, I LOVE a lightweight concealer. I’ve been using the same one for years and promised to never stray...but...I think I may have just found its replacement! Hydrating and certainly not cakey, I love how this concealer minimises the look of my dark circles without the need for too much product. It looks super natural and my eyes look so much brighter.’ - Rina, Junior SEO Copywriter.
‘Boasting skin-loving ingredients, a featherlight formula and a non-crease finish, it’s safe to say I was excited to test the GloWish concealer. And my thoughts can be summed up with one word: obsessed. I found it was perfect for brightening under the eyes and it effortlessly melted into the skin to create a natural and dewy complexion. Although not the best at concealing dark circles, it’s an illuminating hero I won’t be without.’ - Trifonia, Senior SEO Copywriter.
Bring on the blush
No make up look is complete without a pop of colour on the cheeks. Boasting a vegan formula and 12-hours of wear, we had high expectations of the GloWish Cheeky Vegan Blush Powder. With a buttery-soft texture that vows to melt into your skin while blurring pores and texture, read on to see if we blushed with a pleasant surprise or not?
‘I love when a blush doesn't take forever and a day to show up on my skin. This pigment this has is definitely something to write home about and has made its way into my beauty bag essentials. There's also a slight iridescence that's so flattering on the skin as soon as the light hits.’ - Precious, Midweight Copywriter
‘Putting the aesthetically pleasing marbled design aside, this blush is definitely my new make up best friend. One sweep of the non-powdery, skin-blurring formula (which is luminescent without being shimmery or glittery) gives cheeks a silky wash of colour and even on my dry skin, I never found that it looked cakey or drying. Top tip: a little goes a long way so start with less and build to your desired look!’- Alice, Senior Copywriter
There you have it, GloWish officially gets a 10/10 from the content team... Now it's your turn to try these heroes for that effortless easy-glowing look...
SHOP HUDA BEAUTY >>> SHOP GLOWISH>>> 
