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Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.
Do you know how we have alternative milk for people who just can't bear cow's milk? This is the alternative lip gloss for people who just can't bear lip gloss. Made with the same conditioning plant-based oils as their iconic, original {ShineOn Lip Jelly}, Tower 28 Beauty's ShineOn Milky Lip Jelly has everything we love about a juicy gloss with none of the hangups...
100% vegan and made with plant-based ingredients that are actually good for your skin (think: apricot oil, avocado oil and raspberry seed oil), not only does it supply your lips with a juicy shine and an eye-catching slick of vivid colour but it also soothes and protects your kisses. Available in five juicy shades, choose between ‘Pistachio’ (a semi-sheer, milky nude pink); 'Coconut' (a semi-sheer, milky mauve pink); 'Cashew' (a semi-sheer, milky rosy brown); 'Oat' (a semi-sheer, milky peachy pink) and 'Almond' (a semi-sheer, milky chocolate). Get ready to meet the healthiest, shiniest, most wearable gloss ever...
Just swipe on lips. Apply over bare lips or over your favorite lip colour for soft, glossy lips.
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN (+/-): Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850). Formulated without: Essential oils, fragrance, animal by-products, sulfates (SLS and SLES), parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban.
- Tower 28 Beauty
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
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from 40.60€
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Tower 28 Beauty ShineOn Milky Lip Jelly (Various Shades)
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Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine.
Do you know how we have alternative milk for people who just can't bear cow's milk? This is the alternative lip gloss for people who just can't bear lip gloss. Made with the same conditioning plant-based oils as their iconic, original {ShineOn Lip Jelly}, Tower 28 Beauty's ShineOn Milky Lip Jelly has everything we love about a juicy gloss with none of the hangups...
100% vegan and made with plant-based ingredients that are actually good for your skin (think: apricot oil, avocado oil and raspberry seed oil), not only does it supply your lips with a juicy shine and an eye-catching slick of vivid colour but it also soothes and protects your kisses. Available in five juicy shades, choose between ‘Pistachio’ (a semi-sheer, milky nude pink); 'Coconut' (a semi-sheer, milky mauve pink); 'Cashew' (a semi-sheer, milky rosy brown); 'Oat' (a semi-sheer, milky peachy pink) and 'Almond' (a semi-sheer, milky chocolate). Get ready to meet the healthiest, shiniest, most wearable gloss ever...
Just swipe on lips. Apply over bare lips or over your favorite lip colour for soft, glossy lips.
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN (+/-): Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850). Formulated without: Essential oils, fragrance, animal by-products, sulfates (SLS and SLES), parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban.
- Tower 28 Beauty
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together



from 40.60€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
By far my favourite lip product of 2022
I absolutely adored this lipgloss. I originally purchased the shades Coconut and Cashew and was so completely bowled over by the formulation and comfortable feel of the glosses that I went on to purchase the shade Oat. These lipglosses fill in all of the lines in my lips and they aren’t at all tacky or drying. I have been a lipgloss fanatic since my teenage days but the obsession just keeps growing. I have only recently started wearing lipsticks again as I always preferred the lighter, more moisturising feel of a gloss. With this product, it was quite literally, love at first swatch. The lipsticks that I had begun to favour have taken a backseat once more and this product is all that I’ve been reaching for in the last couple of months. I was apprehensive about the shade Oat initially as I am very fair and I was questioning whether or not it would wash me out. I am thrilled to say that I was wrong. I truly feel that these shades will suit every skin tone and I can only hope that Cult Beauty stocks the other shades Pistachio and Sesame very soon. 🤞
Report this reviewGood gloss
This lipgloss is super comfortable and moisturizing on the lips. I often use it as a lipbalm.
Report this reviewGorgeous!
Love the Tower 28 lipglosses since I got one as part of a CB goodybag, the texture is lovely and not too sticky… want one in every shade!
Report this reviewGood formula
Colour “cashew” is very beautiful. Good texture, not very longlasting, but not very sticky either. Looks great
Report this reviewBeautiful gloss
I love love love this lipgloss! It’s so smooth and comfortable on the lips, to me it feels more like a thicker oil almost. It‘s also very nourishing and hides fine lines on my lips - the best gloss I’ve come across so far!
Report this reviewLove the shade but…
It smells and tastes SO weird. It’s almost like nauseating. But looks super good so whatever.
Report this reviewNot worth it
There are so much better lipglosses. I am a make up artist so I’ve tried quite some and this one is sticky and goes uneven on the lips very quick.
Report this reviewStunning!
ill never stop recommending this gloss to my friends, I love this lipgloss! It goes on super smooth and the applicator is perfect. I really want to get more colors.
Report this reviewGreat gloss
Leaves a beautiful shine on the lips. feels nice although it is a bit tacky
Report this review