Soyou want a sumptuous wash ofcolour on the lids in just one swoosh? Say hello toICONIC Londons new Liquid Matte Eyeshadow:sixpigmented shades deliveredvia a velvety soft cream formula that dries down to a last-all-day matte finish.

Simple and speedy to use, these lightweight liquid shadows are infused with nourishing vitamin E to help createsmooth,seamlesscolour payoff.With each shadow designed to be worn alone,blended togetheror used as abase to intensify the rest of your powder shadows, theonly question left is which shade to choose from. Rich Soul is a deep, merlot red; Rise is an earthy brown; Wild Heart is a warm terracotta; Captivate is asmokeybrown; Aura is asoft-focus tan; and Free Spirit, a playful,peachy-pink.

1)Use alone to create a seamless, soft-focus wash of colour.

2)Using the Liquid Matte Eyeshadow as an eyeliner along the lash line.

3)Use as a base for your other eyeshadow products to help improve the longevity and colour payoff.

Founded by trainedmake upartist Jade Elliott, ICONIC London offers trend-led, celebrity-approved (its graced the face of Kim KW, for one) products and application tools that challenge tradition. First earning our affection with their ingenious mists and highlighters, they've since ventured into the realm of blushes, bronzers, brow products” and now liquid shadows.Fool-proof and with instant impact, the Liquid Matte Eyeshadows come in six rich shades; wear alone for a wash of colour on the lids, or layer them upfor a crease-free wow-heavy look.

Rich Soul

Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-tbutylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77007 (Ultramarines), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).

Rise

Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).

Wild Heart

Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).

Captivate

Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).

Aura

Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco-caprylate/Caprate, Propylene Carbonate, Dicalcium Phosphate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).

Free-Spirit'

Isododecane,Trimethylsiloxysilicate, C9-12 Alkane, Kaolin, Silica, HydrogenatedPolycyclopentadiene, Bis-diglyceryl Polyacyladipate-2, Ethylene/Propylene/Styrene Copolymer, Dicalcium Phosphate,DisteardimoniumHectorite, Butylene/Ethylene/Styrene Copolymer, Coco- Caprylate/Caprate, Propylene Carbonate, Lecithin, Pentaerythrityl Tetra-di-t-butylHydroxyhydrocinnamate, Tocopherol,AscorbylPalmitate, Citric Acid. May Contain (+/-): Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides), Ci 77499 (Iron Oxides).