Beauty News

Cult Beauty Brand of the Month: BLEACH London

Hailing from the hippest hair salon in Haggerston, {BLEACH London} have expanded their horizons – from ice cold at-home hair colours and tint-maintaining rinses to a stand-out, trend-led range of must-have make up for your every alter ego. Colour for chameleons (at pocket money prices), these are the products that your make up bag’s been waiting for: from their game-changing no-glue glitter to the multi-tasking {Galixir} and brilliant lip kits, you can evolve from goth to grunge with just a lick of matte lip paint or liberal sprinkling of {Louder Powder}.

Redefining the ‘blue rinse’ (why confine yourself to ‘ordinary’ hair hues?), {BLEACH} is the epitome of ‘cool’ so, unleash your inner hipster and extend a suitably enthusiastic (or you know, totally casual) welcome to October’s new Brand of the Month: {BLEACH London}.

With FREE WORLDWIDE SHIPPING on everything in this kaleidoscopic range of hair and make up heroes, there’s no excuse not to pop one (or several) shades of shadow in your basket. We know you’re clamouring to get those gorgeous {Glitterati} colours on your face, so don’t resist temptation – the time is NOW to get it or regret it. 

Plus, you’ll get a bonus brush when you spend £25 on brand*. The luckiest of lucky dips, we’ll send you one of their impressive (and completely vegan) make up brushes to blend base, shadow or blush when you stock up on BLEACH beauty essentials… because we all know pink hair dye has earned ‘essential’ status.

So, what’s it going to be? Maybe you’ll choose to {BYO Palette} and create a custom wardrobe of your perfect powders, glitters and highlighters? At £3 a pop (!!!) you can afford to be adventurous and opt for ‘out there’ hues that make you step outside your beauty comfort zone. Or, will you go for the {Super Cool Colour} and upgrade your mane from mundane to magnificent? The ideal opportunity to indulge inner five years olds, a pale pink tint will made the task of ‘adulting’ seem so much less traumatic (it’s hard to have anxiety while channelling a unicorn).

And of course, it wouldn’t be Brand of the Month without a host of great on-site activity. Throughout the month ensure your eyes are trained on {What’s New} (we’ve got some MAJOR launches in the pipeline!), and look out for incredible free gifts, competitions and content to fuel your burgeoning {BLEACH London} obsession. Trust us, this whole range is to dye for…


*One per customer, while stocks last

Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…