With the anti-breakage additive power of BLEACH LONDON ALEX-PLEX, the unique formula of PLEX BLEACH KIT aids in improving hair elasticity and strength whilst lightening to protect the hair like never before. It sounds impossible, but this salon-standard high lift tint lightens hair up to five levels for a lighter, brighter blonde... without bleach! Turning medium brown hair to medium blonde, or light brown hair to light blonde, this clever formulation means less hair damage and less scalp irritation than traditional bleach.

This kit includes:

1 Bottle of Developing Lotion (peroxide) 100ml (30vol/9%)

2 x 25g Sachets of bleaching powder

1 Conditioning Repair Mask 15ml

Whether you are bleaching for the first time or just retouching your roots, this kit includes full instructions on how to apply, how to do a strand test and how to do an allergy test.

Suitable for healthy, virgin hair - not sustainable on previously dyed hair.

Responsible for maintaining East London’s rainbow manes, you can now access BLEACH London expertise whatever your address. With a kaleidoscope of at-home hair dyes, it’s now easier than ever to get chameleonic and unleash your every alter ego thanks to the all-new Plex Bleach Kit which boasts added anti-breakage protection to help keep hair strong and shiny post-bleaching.

Seal the Deal: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Magnolol, Honokiol, Quaternium-80, Morinda Citrifolia Fruit Extract, Quercetin, Ethylhexylglycerin, Parfum (Fragrance), Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Phenoxyethanol, Dimethiconol, Sorbitan Oleate, Dicetyl Phosphate, Ceteareth-20, Citric Acid, Cyclopentasiloxane, Benzyl Salicylate, Hexyl Cinnamal, Linalool.

Bleach Powder: PotassiumPersulfate,MagnesiumCarbonateHydroxide,SodiumMetasilicate, Ammonium Persulfate, Sodium Stearate, Maleic Acid, Cyamopsis Tetragonoloba Gum (Cyamopsis Tetragonoloba (Guar) Gum), PVP, Paraffinum Liquidum(MineralOil),TetrasodiumEDTA, SodiumLaurylSulfate.

Developing Lotion 30vol: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA.