Leaning into the trend of fluffed-up, bushy brows, the new Fluff Up Brow Wax gives you the ultimate control over your brow shape. Available in a full size and mini for all your needs (and bags), this humidity-proof wax is about to revolutionise your brow game.

Boasting a completely translucent hue and carefully structured brush, this flexible brow-texturising wax gives you a crunch-free hold that you can reshape time and time again. With a setting power of 12 hours, this brow-loving wax will see you through the working day, without budging in the face of sweat, humidity and water. Lightweight, buildable, this is the key to the perfectly undone look.

Suggested Usage:

Brush wax through brows using upward strokes to fluff up and texturize. To pump up the fluff, gently comb brow hair against direction of natural growth. Then, brush brows into desired shape.

Pro-Tips:

Layer Fluff Up Brow Wax over Benefit Cosmetics’ Precisely, My Brow Pencil (sold separately) for a fuller, richer, precisely defined look.

When to set versus when to fluff:

If you want brows that are fluffy and look texturized with a flexible, reworkable hold, Fluff Up Brow Wax is your go-to solution! It easily shapes, feathers, tames, and sets brows with the perfect amount of playtime. If you want brows that are structured and perfectly placed with a lasting hold, Benefit Cosmetics’ 24-HR Brow Setter (sold separately) is the ideal option—it sculpts, shapes, controls, and sets brows in place all day.

Created to help you work and re-work your brows without the crunch of a strong-hold gel, the Fluff Up Brow Wax is Benefit’s latest string to their brow bow. Inspired by the classic reworkable hair pomade, this universal formula can be used on brows of all hues for the perfect naturally ‘fluffed’ arch.

Aqua (Water), Synthetic Candelilla Wax, Steareth-21, Glyceryl Stearate, Butylene Glycol, Acacia Senegal Gum, Butyrospermum Parkii (Shea) Butter, Cellulose, Silica, Simmondsia Chinensis (Jojoba) Seed Oil, Dimer Dilinoleyl Dimer Dilinoleate, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Agrania Spinosa Kernel Oil, Cetyl Alcohol, Polyglyceryl-10 Myristate, Oryza Sativa (Rice) Starch, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Arginine, Tocopherol, Chondrus Crispus Powder, Dimethicone.