Treat your tresses to a shampoo that's so gentle, so nourishing that you'll never want to part from it. That's where Aveda's Shampure Nurturing Shampoo comes in! Refreshing in an instant and revealing beautifully soft hair, don't be surprised if you feel the urge to swish your strands...

This effective formula is powered by a medley of conditioning ingredients that help to leave your hair feeling squeaky clean, revitalised and ever-so shiny. This silicone-free shampoo is made from 96%(!) naturally derived ingredients, including Abyssinian oil, an impressively lightweight extract that delivers intense hydration without overloading your hair. Best of all, it's made with Aveda's signature calming aroma that's crafted from 25 pure flower and plants essences that will ensure your shower and your strands are scented to perfection.

Massage into wet hair. Rinse. Follow with shampure™ nurturing conditioner.

The pioneer of holistic beauty and inspired by the ancient art of Ayurveda, Aveda boasts a renowned range of high performance and sustainably sourced, plant-powered products that are not only vegan and cruelty-free but feature eco-friendly, recyclable packaging too. Founded by Horst Rechelbacher in 1978, each formula is brimming with soothing extracts and oils to not only work wonders on your hair but on your mind too. Bliss incoming…

Water\Aqua\Eau , Ammonium Lauryl Sulfate , Cocamide Mipa , Propanediol , Babassuamidopropyl Betaine , Crambe Abyssinica (Abyssinian) Seed Oil , Bixa Orellana (Annatto) Seed Extract , Glycerin , Peg-60 Almond Glycerides , Polysorbate 80 , Polyquaternium-10 , Sodium Chloride , Citric Acid , Fragrance (Parfum) , Linalool , Geraniol , Citronellol , Benzyl Benzoate , Limonene , Sodium Phytate , Benzoic Acid , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate , Annatto (Ci 75120) <ILN45473>