Air drying is the new blow drying and, with characteristic style, hair stylist extraordinaire Jen Atkin has come up with the ultimate answer: Air Dry Foam. The innovative ‘wash and wear’ formula enhances and encourages your hair’s natural wave patterns for more consistency, softer strands, minimised frizz and boosted definition. Perfect for those with wavy or curly hair, you simply massage the foam into damp hair, scrunch and go – waves will dry into the perfect ‘beachy’ shape without frizz or crunch. Kale protein, carrot protein and panthenol nourish and strengthen hair, adding touchable texture and keeping your mane happy as well as magnificent. The lazy option never looked so good…

For girls with wavy or curly hair, massage into damp hair, scrunch and go. Waves will dry in a perfect ‘beachy’ shape without frizz or crunch.

If you lack the patience, inclination or (most likely) time to blow-dry your hair after every wash, this hair care genie in a bottle will revolutionise your air dry. Enhancing your natural wave patterns and encouraging more consistency – while also softening strands, fighting frizz and adding definition – this is perfect for achieving a wavy, ‘beachy’ shape without a hint of ‘crunch’. As if you needed more convincing, the formula is infused with kale extract for nourishing, touchable texture that lasts.

Aqua (Water, Eau), PVP, Polyurethane-48, Polysorbate 20, Cocamidopropyl Betaine, Hydrolyzed Lemon Protein, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Panthenol, Glycerin, Trimethylsiloxyamodimethicone, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Parfum (Fragrance), C11-15 Pareth-7, Trideceth-12, C12-16 Pareth-9, Leuconostoc/ Radish Root Ferment Filtrate, Phenoxyethanol, Citric Acid