Skip to main content


Introduce complexion-correcting and skin-loving beauty products to your collection with IT Cosmetics. A brand designed to restore your confidence and offer your best ever complexion, IT Cosmetics formulates science-backed products, developed with dermatologists. Find complexion and skin care products designed to elevate your make up and leave you exuding the confidence you deserve.


  • IT Cosmetics shop all
  • It Cosmetics Complexion
  • IT Cosmetics Eyes
  • IT Cosmetics brows
  • IT Cosmetics Brushes
  • IT Cosmetics Skin care



Discover the beauty brand everyone is talking about with {IT Cosmetics} at Cult Beauty. Pairing kind-to-skin active ingredients with formulas that serve up beautifully flawless complexions, IT Cosmetics is a brand designed to give you maximum confidence every day. Founded by the ex-TV anchor, Jamie Kern Lima, IT Cosmetics was created to offer lightweight butfull-coverage make up that’s as good for your skin as it looks. Infused with dermatologist-developed skin care, the make up range includes {foundations} and {CC creams} that work to combat your skin concerns while giving you instantly perfect skin that restores your confidence and lets you shine.


The IT Cosmetics name is perhaps best known for its award-winning CC Creams. America’s number 1 foundation, the iconic {Your Skin But Better CC+ Cream SPF 50} acts as a moisturiser, serum, foundation, concealer, colour-corrector and sunscreen. It’s formulated with skin-loving ingredients that give you an amazing complexion while also working to solve your skin concerns with each wear. Infused with dermatologist-backed ingredients like hydrolyzed collagen, peptides, hyaluronic acid, antioxidants and vitamins, this multi-tasking beauty must-have works to reduce fine lines and wrinkles, minimise pores, blemishes, dark circles, pigmentation and dark spots, while creating a flawless finish for your complexion that lasts all day long. Explore IT Cosmetics famous CC creams at Cult Beauty.


Every product from IT Cosmetics starts with skin-loving ingredients. From the famous {Confidence in a Cream} moisturiser – which is formulated with a rich blend of anti-ageing concentrate, niacinamide and hyaluronic acid – to the entire IT Cosmetics Your Skin But Better range, each product starts with dermatologist-developed active ingredients to better your skin with every wear. Both skin care and make up.

You’ll find the Bye Bye range, including {Bye Bye Under Eye Concealer} and {Bye Bye Pores Pressed Powder} that are designed to smooth and perfect pores and imperfections while also including antioxidants and collagen to work with your skin for smoothness, elasticity and a brighter, more vibrant complexion. And don’t forget the IT Cosmetics {brushes}, designed to help you apply your make up in the smoothest, most natural way possible.


IT Cosmetics was born through a love of giving people their confidence back with skin care and make up. The range is formulated to help with everything from redness and blemishes to fine lines and wrinkles to allow you to find the perfect product to get yourbest ever complexion. Designed to empower, every product is carefully created to offer the best finished make up look while also treating your skin with every wear, giving you the confidence to live your best life in your best skin yet.