Bleach London Fade To Grey Shampoo

With nearly a decade’s worth of experience as the first salon to focus on colouring rather than cutting, you can now bring BLEACH LONDON’s salon-quality DIY colour and hair care range home. From blonde to green and everything in between, BLEACH LONDON offers a kaleidoscope of semi-permanent dyes, bleach kits, toners and hair care. Environmental sustainability is at the heart of everything Bleach London does – all cardboard packaging is 100% recycled and all bottles are made with recycled plastic. As if it couldn’t get any better, the brand is cruelty-conscious as well as cool: all products are proudly vegan and developed under a strictly anti-animal cruelty ethos.

Swear by slate-toned tresses with BLEACH LONDON’s Fade To Grey Shampoo. Battling brassiness in pre-lightened hair, this toning shampoo helps to maintain the coolest manes in the capital.

Formulated with innovative anti-green stain (if you know you know) technology, this gentle mask-like cleanser refreshes lengths while helping to fade out-of-place warm tones and maintain your style. Shaking up your look and skipping the salon appointment, all without making a colour commitment, this clever formula grants a slate grey sheen that’s perfect for topping up the coverage of already toned hair (on light blonde lengths gradual build up is key!). As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as über-cool.

Aqua (Water), Glycerin, Lauryl Betaine, Sodium Cocoamphoacetate, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Silicone Quaternium-22, Propylene Glycol, Panthenol, Dextrin, Tocopheryl Acetate, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Tetrasodium EDTA, Triethylene Glycol, Phenoxyethanol, Basic Violet 2, Basic Red 76, HC Blue No.16, Basic Brown 17, Basic Brown 16.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Lather well into wet hair and massage through to ends. Leave in for 5-10 minutes then rinse thoroughly.

Always follow the sensitivity guide in the package.

Can stain skin, nails, bathroom tiles and grouting. Keep out of reach of children. Avoid contact with eyes. If product gets into eyes, rinse with water immediately. Avoid contact with clothing and towels.