Boasting a delectably transparent body for easy-viewing of all your everyday favourites, The Essential Makeup Bag won’t hide your must-haves in any hard-to-reach, dark corners.

Quickly grabbing your products has never been easier – thanks to the super-smooth zipper – and the chic, faux crocodile, patent black trimmings (plus the signature gold VIEVE badge!) makes for a sophisticated centrepiece in your kit. Perfectly sized for your daily go-tos, this is VIEVE’s answer to sensational organisation, and is a must for any Jamie Genevieve devotees who covet the entire collection. Storing and transporting your essentials has never been easier (or more luxurious!) …

Use this to house your daily beauty must-haves.

A clever homage to Jamie Genevieve’s name, VIEVE means ‘full of life’. Inspired by her passion for make up and her own journey from beauty blogger to make up maestro to the stars, Jamie has created a brand that empowers, encourages self-belief and delivers lashings of confidence. With VIEVE, there are no rules – the products are powerful, bold, versatile and easy to use, whether you’re a barely-there nude kinda gal or a full-glam kinda guy. Warm, relatable and accessible yet sophisticated, Genevieve’s high-performance make up staples are also vegan, cruelty free, paraben free and gluten free.

Body: clear PVC

Lining: Polyester

Trim: croc PU leather

Zipper: Chunky zipper with gold zipper puller

Dimensions: 19cm L x 5cm W x 17cm H

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.