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Taking its name from the Egyptian goddess that personified concepts such as truth, balance and harmony, MAAT is all about mindful and meditative rituals that bring positivity to your day-to-day life. Formed during the pandemic —the sustained periods of isolation proved that a work-life balance was fundamental to wellness — this line is a luxe (and sustainable!) take on yoga and exercise mats; the mats are made from sustainably sourced natural tree rubber, cultivated via a process called rubber tapping that keeps the trees alive and can be reused for years. Winning even more brownie points, the mats are also recyclable and biodegradable, unlike PVC alternatives.