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After seeing the results of how stress can negatively impact skin, the creators of LOUM decided it was time to create an innovative solution: the Beauty of Calm. Everything about LOUM is scientifically designed to soothe you – from the formula to the packaging to the name – with each product being psycho-dermatologist approved in order to rewind the effects of stress on your skin and psyche. Good for both skin and the planet, LOUM’s collection is clean, conscious and responsibly sourced – every product boasts a formula that’s at least 97% natural. Without any toxic or harmful ingredients like parabens, sulfates, phthalates, mineral oil or formaldehydes (the list goes on) each supplier and component is also vegan and cruelty-free. So sit back, relax, and indulge in the feeling of calm…