Putting the planet first is one of our core values here at Cult Beauty HQ. Proof? Our Cult Conscious initiative – our long-term commitment to encourage transparency in the beauty industry. It makes sure the positive impact of your favourite products are clearly labelled – and that you know your purchase stands for something. There’s also Recycle Me – our plan to offset the impact of beauty obsession by processing typically tough-to-recycle materials (think plastic jars and tubes, mascara and eyebrow gels, plastic lip products – the list goes on). These are just the first of many steps we hope to take towards protecting Planet Earth...
Talking of Planet Earth, we’re, of course, first in line to celebrate Earth Day! Falling on April 22nd every year, it’s a global event that demonstrates support for environmental protection and highlights an unwavering commitment to end plastics for the sake of human and planetary health.
How can you play your part? Why not refill your favourite formulas (and reuse the original bottle) rather than buying a whole new product? It not only saves on plastic production and cost but helps curb your use of plastics. So, if you’re trying to make a step towards planet-conscious buying habits with less waste, look no further – we’re (re)filling you in on our refillable beauty,from hair care heroes to the very best of fragrance, so you can shop consciously, with confidence…
REFRESH YOUR MOISTURISING MUST-HAVE
Obsessed with KORA Organics’ Turmeric Glow Moisturizer? Well, you can now top up your stores of the gold-standard cream with a 50ml eco-conscious refill pod. This deeply hydrating formula employs a unique delivery system known as a liposome to encapsulate the turmeric, liquorice and noni fruit blend, enhancing their bioavailability to more effectively condition your skin. As well as those brightening heavyweights, this cream is infused with marine micro algae (a potent source of essential fatty acids) to replenish and plump your skin; desert date oil delivers moisture to smooth uneven texture; rosehip oil lends the cream its many nutrients and essential fatty acids to promote a more radiant, even tone; finally, maracuja oil contributes powerful antioxidants to help restore damaged skin and reveal a more supple finish.
SHOP ALL KORA ORGANICS >>>
OVERHAUL YOUR SCENT WARDROBE
Fuel for your favourite bag essential (that’s A Fragrance Paintbrush by Jo Loves, obviously), the A Fragrance Paintbrush Refill holds the same, well-adored, inventive gel formula that lingers on skin but dries in seconds. Keep one of these in your stash to ensure you’re never without your favourite scent or collect different ones and swap them out to match your mood. Convenient, available in five different scents and kind to the planet, there’s no better way to add, layer and enjoy Jo Loves’ delicious, enchanting fragrances.
SHOP ALL JO LOVES >>> REVAMP YOUR LIP KIT
Is there anything more soul-destroying than finishing your favourite Charlotte Tilbury Hot Lips 2 lipstick? Or not twisting it down properly and smushing the beautifully chiselled bullet? No, no there isn’t. But instead of forking out on an all-new lippy, try a Hot Lips 2 Refill – a decadent refill that’s designed to effortlessly slip into your empty lipstick tube when your colour comes to an end, letting you swap and top up your shades at will. With the same amount of product at a fraction of the price (and without the unnecessary packaging), what’s not to love?
SHOP ALL CHARLOTTE TILBURY >>> ELEVATE YOUR HYDRATION STATION
Tata Harper’s Water-Lock Moisturizer Starter Kit is a thirst-quenching drink for dry, compromised skin. Brimming with hyaluronic acid, water-trapping pomegranate extracts and orange-derived peptides, this fresh gel-crème instantly soothes and refreshes to leave your face feeling smooth, dewy and prepped for foundation. This radiance-boosting essential is also sold in convenient refill pod. Enter: the Water-Lock Moisturizer Refill Pod, which offers the same amount of cream with a much smaller amount of packaging, so that you can hydrate, plump, replenish and bolster your skin – guilt-free.
SHOP ALL TATA HARPER >>> UPGRADE YOUR GLOW
Made with 81% less packaging than buying a brand-new bottle, the earth-friendly design of Isle of Paradise’s Self-Tanning Water Refill Pouch means no more unnecessary wastage but more sunless, sun-kissed glow! This eco-friendly refill pouch has the same intelligent colour-correcting actives and organic tanning actives such as avocado, chia seed and coconut oil to grant a healthy, happy and hydrated glow that you’ll absolutely adore.
SHOP ALL ISLE OF PARADISE >>> MODIFY YOUR MANETANENCE
As savvy as they are sustainable, OUAI’s Shampoo Refill and Conditioner Refill are perfect for anyone that goes to great lengths for their, well, lengths. These supersized pouches ensure you always have extra product to hand. Take the Fine Hair Shampoo, for example. You can replenish your stores with the 946ml refill pouch – that’s the equivalent of just over three full-sized bottles for the price of only two(!) – and be happy in the knowledge that you have at least two more helpings left.
SHOP ALL OUAI >>> NEW BRAND ALERT
Although yet to arrive, we’re thrilled to let you in on a secret: Isamaya will soon be joining our virtual shelves! As part of the highly anticipated launch, we’ll be carrying the brand’s bestselling and refillable LIPS lipsticks. Drenching pouts in a wash of colour and a glossy shine, the unique balm formula is housed in a refillable format so climate-aware beauty chameleons can get in on the action too. Keep your eyes peeled – they'll be landing soon!
And there you have it! Although just a small selection of our beauty refill offering, these are a great way to ease yourself into more eco-friendly routines while starting to curb your use of plastics. Happy shopping and, more importantly, Happy Earth Day!
SHOP ALL REFILLABLE BEAUTY >>> 
