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The best brands to buy in our pre-cyber event

Verity Douglas
Writer and expert1 year ago
View Verity Douglas's profile

The event of the year is upon us... and there’s no need to wait for Black Friday to make your wish(lists) a reality. Always ahead of the curve, Spree Season’s already started at Cult with a staggering 30% OFF an edit of 16 incredible brands*. From Anastasia Beverly Hills to Youth to the People – there’s something for everyone’s festive agenda. Spanning rehabilitative {hair care}, party-worthy {make up}, protective {skin care} saviours and {wellbeing} essentials, don’t miss the chance to replenish your favourites, indulge someone special or try that new buy you’ve been eyeing... the time to hesitate is through!

Need inspiration? Here are our Black Friday recommendations

Anastasia Beverly Hills

Brow-chitect to the AAA-List, Anastasia Soare’s brand began with arch-enhancing heroes and has since become the go-to destination for a liquid lip or must-have palette. The bestselling {Brow Freeze} is great for achieving the laminate look (sans commitment), while the {Mini Soft Glam Palette} is a party season hero – taking you from desk to date to dancefloor... and beyond.


Our Brand of the Month for November, there’s no better time to renew your go-tos – from bestselling {Benetint} (the secret to the perfect ‘cold girl’ flush), to the UK’s No. 1 mascara (we’re looking at you, {BADgal Bang}) – invest in essentials or stuff someone’s stocking with pocket-sized heroes.


BIOSSANCE harnesses squalane’s skin-balancing powers to regulate oil and promote skin’s resilience. Great for cold weather, we swear by the {100% Squalane Oil} to nourish face and body (it’s the right time to splurge on the jumbo size), or fast-track your route to a glowing complexion with their cute {Rapid Radiance Set}


Making a ‘peel’ an accessible option for those who want instant results without downtime, Dr. Dennis Gross Skincare has distilled his expertise into a range of transformative treatments – and game-changing tech – to brighten, refine and retexturise. The {Alpha Beta Peel Pad – Intense Glow} works to dial up the dew while bestowing a whisper of post-summer colour, while the {Drx SpectraLite FaceWare Pro} is the nearest you’ll get to an ‘in office’ treatment while curled on the sofa.


Pioneers in the plant-powered sphere, fresh have amassed a vast legion of die-hard disciples. Their {Soy Face Cleanser} is legendary (trust us, it shifts everything) and their petal-infused {Deep Hydration Toner} is a plumping, replenishing foil against winter’s worst efforts. And let’s not forget the indispensable essential: the (edibly scented) {Sugar Lip Polish} which slough away scales so you’re mistletoe-ready this Christmas...

Glow Recipe

Bringing cutting-edge K-Beauty expertise to those without a Seoul postcode, Glow Recipe make ‘doughnut skin’ a thing: think hyper-glazed and über-dewy – just what we want this December. An iconic product if ever there was one, the {Watermelon Glow Niacinamide Dew Drops} bestow a phenomenal glow, while the limited edition {Hey You, You’re Dew-ing Great Set} unites two ‘Plum Plump’ heroes to flood skin with much-needed moisture.

Huda Beauty

Needing no introduction, Huda Beauty – the brainchild of Huda Kattan – has created the beautysphere’s most-wanted make up. From false lashes to budge-proof liquid lipsticks, she knows what we want before we do, which is why we advise stocking up on her eye-conic {Empowered Eyeshadow Palette}, {Life Liner Quick ‘n’ Easy Precision Liquid Liner} and {Legit Lashes Mascara} to upgrade your gaze this party season.

HUM Nutrition

A great way to ward against seasonal sniffles while boosting your beauty one chew at a time, HUM Nutrition’s gummies have elevated humdrum supplements with cute names (and palatable flavours). Invest in the {Immune Defenders Kit} to keep the winter plagues at bay, the vitamin D-enriched {Here Comes the Sun Capsules} (essential when summer feels aeon’s away) and the {Wing Man Liver Detox Supplements} for mornings when you’ve overdone the eggnogs...

IT Cosmetics

From their beloved ‘Your Skin but Better’ collection to the fan-favourite {Superhero Mascara}, IT Cosmetics has become a fixture of discerning make up rituals. The bestselling {Your Skin But Better CC+ Cream with SPF50} hides a multitude of sins with a refreshing ‘real skin’ finish (what hangover?), while the {Superhero Eyes Trio} boasts everything you need to make an effortless transition from the boardroom to the cocktail bar.


Unrivalled when it comes to replenishing dry, brittle, compromised lengths, OLAPLEX rebuilds the broken bonds that leave your hair susceptible to breakage. Perfect if you’re torturing your strands with daily straightening, regular bleaching or chemical treatments (*guilty*), the bestselling {No. 3 Hair Perfector} rehabilitates your over-processed tresses. Why not dip your tips in by discovering the brand’s icons line-up with the 4-piece {Hair Repair Treatment Kit}? It’s certain to trigger an OLAPLEX obsession.

Pat McGrath Labs

The Mothership has landed at Cult Beauty and our customers are here. for. it. The key to achieving a breathtaking base, Pat McGrath Labs’ {Skin Fetish Foundation} guarantees a flawless canvas while the stu-uh-nning {Mothership V: Seduction Palette} stars a swathe of ten arresting shades for eyes that hypnotise throughout December and beyond...


Results-driven skin care to tackle the spectrum of common concerns, a bottle of PAULA’s CHOICE {Skin Perfecting 2% BHA Liquid Exfoliant} can be found in the cabinets of every savvy ‘skintellectual’ (quite rightly). But there’s much more to this problem-solving brand that one iconic tonic; the 5 star-rated {Clinical 1% Retinol Treatment} puts cells through their paces to safeguard skin’s resilience, while the {Defense Essential Glow SPF30 Broad Spectrum Moisturiser} lends a subtle, backlit glow while shielding from the impact of the sun and elemental stress.

Sol de Janeiro

Bringing Brazilian sunshine to bathrooms in Brixton (and beyond), the best-smelling {Brazilian Bum Bum Cream} has a sweet, salted caramel scent and is jam-packed with caffeine to tighten and tone as it nourishes limbs. Use this opportunity to buy the {Biggie Biggie} and dispel winter blues with the {Brazilian 4-Play Shower Cream Gel} - it’s the best way to help you dive into the cold winter days.

Sunday Riley

Granting everyone {Good Genes}, Sunday Riley is renowned for her game-changing lactic acid treatment – a radical, overnight brightening, smoothing, refining and line-smoothing marvel that also reaps long-term rewards (think: stronger, smoother, spring-ier skin). Or fall for the {C.E.O. 15% Vitamin C Brightening Serum} that unifies tone and diminishes dark spots to dial up the dew.

Urban Decay

Two words: Naked. Palettes. If you’re yet to invest in one (or all!) of these eye-conic wardrobes of wearable shadows, then don’t miss the chance to upgrade your collection. With nearly-nude shades of incredibly buttery powder that let you achieve an array of phenomenal looks, the {Naked 3 Palette} is a versatile, infinitely wearable edit, while the {Robin Naked Eyeshadow Palette} is ideal for dialling up the party drama.

Youth to the People

Leading the superfood charge with their plant-powered heroes, Youth to the People’s range aims to cherish your skin to prolong its wellbeing – bolstering defences and replenishing with pure (but potent!) extracts. Perfect when mercury plummets, the {Adaptogen Deep Moisture Cream} provides protection from the elements and comforts inflamed, weather-stressed complexions, while the lime green {Superfood Cleanser} is consistently a bestseller – worshipped for the effortlessness with which it totally eliminates all traces of the day.

Verity Douglas
Writer and expert
View Verity Douglas's profile
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...