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BENEFIT

Hailing from San Francisco, Benefit’s unbeatable {make up} marvels and fun-loving packaging have become the stuff of legend, so we’ve handpicked a stellar line up of their most iconic products - from bronzer to {blusher}, mascara to {eyeliner} and {brow}-grooming heroes to bestselling {lip stains} - to trigger addiction or sustain a long-term love affair.

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Shop All benefit cheeks benefit primers benefit Eyes benefit brows benefit Concealer

BENEFIT BESTSELLERS

benefit Fluff Up Brow Wax Mini 3ml

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
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14.69€

benefit Fluff Up Brow Wax 6ml

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
3.0 Stars 2 Reviews
26.56€

benefit 24-Hour Brow Setter Clear Brow Gel

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
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4.66 Stars 71 Reviews
26.00€

benefit Benetint Rose Tinted Lip & Cheek Stain 6ml

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.39 Stars 31 Reviews
17.90€

benefit 24 Hour Brow Setter Clear Brow Gel Mini

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.51 Stars 43 Reviews
15.00€

benefit Roller Lash Lifting and Curling Mascara - Black 8.5g

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.44 Stars 18 Reviews
28.00€

benefit Hoola Matte Bronzer 8g

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
5.0 Stars 2 Reviews
32.21€

benefit BADgal Bang! Volumising Mascara - Pitch Black

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.12 Stars 52 Reviews
28.00€

benefit Porefessional Pore Minimising Face Primer Mini 7.5ml

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.1 Stars 10 Reviews
14.13€

benefit Precisely, My Brow Pencil (Various Shades)

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.6 Stars 52 Reviews
26.00€

benefit The POREfessional Face Primer 22ml

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
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3.57 Stars 14 Reviews
35.00€

benefit Best of benefit Celebration Kit

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
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5.0 Stars 3 Reviews
RRP: 51.25€
35.88€

benefit Floratint Desert Rose-Tinted Lip and Cheek Tint 6ml

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.5 Stars 6 Reviews
18.08€

benefit Gimme Brow+ Gel 3g (Various Shades)

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
SHOP NOW
4.53 Stars 51 Reviews
26.00€

benefit Roller Lash Lifting and Curling Mascara Mini - Black 4g

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
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4.88 Stars 8 Reviews
15.00€

benefit They're Real Lengthening Mascara - Jet Black 8.5g

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
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4.08 Stars 12 Reviews
28.00€

benefit Cookie Highlighter Powder 8g

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
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5.0 Stars 2 Reviews
32.21€

benefit Badgal Bang Volumising Mascara Mini - Pitch Black 4g

Cult Beauty Gift Voucher - €15
Cult Beauty Gift Voucher - €15 Worth 16.95€

€15 GIFT CARD WITH €70 SPEND*

*We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
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3.74 Stars 23 Reviews
15.00€
SHOP BENEFIT BY COLLECTION

BENEFIT: GIMME BROW VOLUMIZING EYEBROW GEL

DISCOVER BENEFIT

Can you imagine a world without Benefit? The iconic brand has slowly but surely become a household name, its make up products a staple in just about every make up bag, and its eye-catching packaging the stuff of legend.

Benefit was founded back in 1976, when identical twins Jean and Jane Ford flipped a coin to decide whether to open a casserole café or a make up shop. Thankfully the latter was the winner, and The Face Place was established. The aim was to offer women the chance to buy skin care and cosmetics that mimicked the style of big label brands, but with a much smaller price tag.

The company was rebranded to Benefit Cosmetics in 1989, and over the years it has grown and developed into the brand we all know and love today. It now has more than 3,000 Brow Bars and 85 Boutiques worldwide, spanning 59 countries across five continents! World domination, complete.

In 2008, the twins’ daughters and nieces Maggie & Annie joined the ranks and have been helping to spread the legacy – after all, they have beauty in their DNA!

LAUGHTER IS THE BEST COSMETIC

Benefit is proud to be not only in the make up business, but in the feel good business too. Because they believe (and we wholeheartedly agree) that when we’re laughing and having fun, we’re at our most beautiful.

AGAINST ANIMAL TESTING

Benefit does not test its products on animals. Instead, all Benefit products undergo very strict testing using non-animal methods to ensure every product is safe and the best possible quality before it goes on the market.

EMPOWERING WOMEN AND GIRLS

In 2015, Benefit introduced the Bold is Beautiful program dedicated to supporting charities that empower women and girls through education and mentorship, access to wellness and economic self-sufficiency. Since 2015 they’ve raised over $23 million!

Benefit

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  • benefit Gimme Brow+ Volumising Fiber Eyebrow Pencil Mini (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
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    5.0 Stars 3 Reviews
    14.69€
  • benefit Gimme Brow Goals Volumising Fiber Eyebrow Gel and Pencil Duo Set (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.33 Stars 3 Reviews
    29.38€
  • benefit Gimme Brow+ Volumizing Pencil (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    5.0 Stars 4 Reviews
    26.56€
  • benefit 24-Hour Brow Setter Clear Brow Gel

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.66 Stars 71 Reviews
    26.00€
  • benefit Benetint Rose Tinted Lip & Cheek Stain 6ml

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.39 Stars 31 Reviews
    17.90€
  • benefit Fluff Up Brow Wax Mini 3ml

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    14.69€
  • benefit 24 Hour Brow Setter Clear Brow Gel Mini

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.51 Stars 43 Reviews
    15.00€
  • benefit Roller Lash Lifting and Curling Mascara - Black 8.5g

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.44 Stars 18 Reviews
    28.00€
  • benefit Fluff Up Brow Wax 6ml

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    3.0 Stars 2 Reviews
    26.56€
  • benefit Hoola Matte Bronzer 8g

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    5.0 Stars 2 Reviews
    32.21€
  • benefit BADgal Bang! Volumising Mascara - Pitch Black

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.12 Stars 52 Reviews
    28.00€
  • benefit Porefessional Pore Minimising Face Primer Mini 7.5ml

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.1 Stars 10 Reviews
    14.13€
  • benefit Precisely, My Brow Pencil (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.6 Stars 52 Reviews
    26.00€
  • benefit The POREfessional Face Primer 22ml

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    3.57 Stars 14 Reviews
    35.00€
  • benefit Best of benefit Celebration Kit

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    5.0 Stars 3 Reviews
    RRP: 51.25€
    35.88€
  • benefit Floratint Desert Rose-Tinted Lip and Cheek Tint 6ml

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.5 Stars 6 Reviews
    18.08€
  • benefit Gimme Brow+ Gel 3g (Various Shades)

    Cult Beauty Gift Voucher - €15
    Cult Beauty Gift Voucher - €15 Worth 16.95€

    €15 GIFT CARD WITH €70 SPEND*

    *We're giving you a FREE €15 gift card when you spend €70 across our curated gifting edit*. One per customer while stocks last. €15 gift card will be automatically added to bag when you spend €70 (after any discounts have been applied and excluding Cult Beauty Gift Cards).
    SHOP NOW
    4.53 Stars 51 Reviews