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FRESH

Launched in 1991 as an apothecary store curating upscale, natural beauty products from around the world, fresh has transformed the beauty industry with its pioneering use of natural ingredients from soy and sake to sugar. fresh skin care marries world-leading, good-to-skin ingredients and centuries-old cultural beauty rituals to deliver sublime products - from bestselling lip balms to face masks that tackle a swathe of concerns - with mind-healing and skin-transforming results.

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SHOP FRESH BY CATEGORY

  • Fresh Shop All
  • Fresh cleansers
  • Fresh moisturisers
  • Fresh toners and mists
  • Fresh serums
  • Fresh face masks

FRESH BESTSELLERS

DISCOVER FRESH

Born from the spirit of self-care, fresh dreams up skin care that performs and transform – making every moment a memorable experience. Fusing potent natural ingredients, ancient rituals and modern science, the brand revives our beauty routine by boosting smooth, sheen and soothing skin. While its Kombucha Facial Treatment Essence preps, hydrates and illuminates your complexion the Black Tea Perfecting Mask improves the suppleness of your skin.


RESPONSIBLE INGREDIENTS

As a brand that is passionate about skin care and using good for skin ingredients, fresh beauty is committed to improving its ingredient sourcing. How? By partnering with Union for Ethical BioTrade (UEBT), the LVMH Innovation and Research centre and local organizations to continually improve sourcing practices and local livelihoods of locations where the brand’s ingredients are sourced.

CLIMATE ACTION

fresh is committed to achieving net-zero carbon emissions by 2030. The aim is to set emission reducing targets in line with the Paris agreement and compensating the residual emissions.

PACKAGING PROMISE


By implementing the ‘Respect, Reduce and Replace’ strategy, fresh is determined to have 100% recyclable packaging by the year 2025.

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