Launched in 1991 as an apothecary store curating upscale, natural beauty products from around the world, fresh has transformed the beauty industry with its pioneering use of natural ingredients from soy and sake to sugar. fresh skin care marries world-leading, good-to-skin ingredients and centuries-old cultural beauty rituals to deliver sublime products - from bestselling lip balms to face masks that tackle a swathe of concerns - with mind-healing and skin-transforming results.
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From moisture-boosting lip balms to antioxidant-rich face mists and deeply hydrating toners, explore fresh’s pioneering skin care range.
Kissably smooth, supple soft lips can be yours with Fresh’s vast lip care range. Find hydrating lip balms, lip-polishing exfoliators and deeply hydrating recovery masks your lips will thank you for.
Bath & Body
With sublime bath and body essentials you can’t be without, fresh is here with gorgeously scented soaps, alcohol-free antiperspirants, milky body lotions and everything else in between.
Prepare to delight a skin care obsessive with fresh’s must-have gift sets, starring mini masks, cult classic duos and limb-loving lotions.
As a brand that is passionate about skin care and using good for skin ingredients, fresh beauty is committed to improving its ingredient sourcing. How? By partnering with Union for Ethical BioTrade (UEBT), the LVMH Innovation and Research centre and local organizations to continually improve sourcing practices and local livelihoods of locations where the brand’s ingredients are sourced.
fresh is committed to achieving net-zero carbon emissions by 2030. The aim is to set emission reducing targets in line with the Paris agreement and compensating the residual emissions.
By implementing the ‘Respect, Reduce and Replace’ strategy, fresh is determined to have 100% recyclable packaging by the year 2025.