From starting out as an apothecary store selling soap to Bostonians to boasting a buffet of plant-powered creams, balms and serums, fresh has evolved from a small, Skindie brand to a global phenomenon. Powered by soy, sake and sugar, the brand’s coveted collections fuse century-old beauty rituals with modern advances to deliver skin care with delectable fragrances, silky textures and proven results.
Whether you’re already smitten with fresh’s iconic Soy Face Cleanser, or you’re yet to discover the luxury line up, there’s something – from face masks to moisturisers – for everyone to indulge in.
Don’t know where to begin? No worries, we’ve done the hard work for you and uncovered everything you need to know about each of the brand’s renowned range and beauty bestsellers.
CRÈME ANCIENNE
Dreamt up over 20 years ago, fresh’s Crème Ancienne collection shield skin while minimising the look of fine lines and wrinkles. Inspired by the world’s very first face cream, this assortment features everything from an eye cream and face cream to a mask and serum. Enriched with a delicate blend of meadowfoam seed oil, vitamin E and rosemary leaf extract, the range nourishes and protects the skin from environmental stressors while its innovative Aqua Centric Complex, delivers long-lasting hydration.
Handmade with chamomile wax and a high concentration of meadowfoam seed oil, fresh’s Crème Ancienne creates a nourishing, protective barrier on the skin while smoothing the look of fine lines. Revealing radiant results, it’s best used when gently applied across your forehead, cheeks, chin and neck.
With 38% of the formula made of Buckfast bee honey, fresh’s Crème Ancienne Ultimate Nourishing Honey Mask locks in moisture to improve your skin’s elasticity. Enriched with echinacea extract and vitamin E, the treatment not only plumps your complexion but helps soften it too!
Perking up your peepers, fresh’s Crème Ancienne Firming Eye Cream revives the delicate skin around your eyes in just four weeks. Smoothing the appearance of fine lines and crow’s feet, the cocooning cream firms, nourishes and comforts your contours. Now who said you *need* eight hours sleep?
SOY
The not so secret, secret to fesh’s Soy selection’s effectiveness? Its medley of acid-rich soy proteins and naturally sourced ingredients. Suitable for all skin types, the potent potions are designed to softly purify while simultaneously preserving hydration, to minimise the appearance of redness and to support the skin’s protective barrier. The result? A complexion that feels velvety soft and radiantly healthy.
A brand bestseller, fesh’s Soy Face Cleanser sweeps away daily dirt and debris while reducing the look of redness and uneven skin tone. Supercharged with amino-rich soy proteins, this gentle solution blends aloe vera, cucumber extract and borage seed oil to support your moisture barrier, quench thirst and visibly refine the look of pores over time.
Start your skin care routine as you mean to go on – whether you’re home or away – with fresh’s Soy Cleansing Duo. Featuring the brand’s bestseller in a full and travel size iteration, this set ensures you can wash away make up, sunscreen, dirt and debris, no matter where you are in the world. Non-stripping and lightweight, the pH-balancing gel creates the ideal canvas for the rest of your regime.
ROSE
Powered by damask rose (sourced from the Rose Valley in Bulgaria), fresh’s signature Rose collection features a medley of toners, serums, moisturisers and masks. Taking you from dry to dewy, each flourishing formula supports your protective barrier by preventing moisture loss to intensely hydrate. But that’s not all, with each skin care solution subtly scented with its eponymous ingredient’s fine, floral fragrance, your new routine delights both your skin and senses.
Infused with real rose petals and hyaluronic acid, fresh’ Rose Deep Hydration Toner maximises moisture levels while minimising visible pores. Non-stripping and barrier-supporting, this lightweight must-have is complete with a dash of (you guessed it) rosewater to comfort complexions from dusk till dawn.
Delivering up to 72-hours of dewiness, fresh’s Rose Deep Hydration Face Cream reveals petal-soft skin. Crafted with precision, the moisturiser’s rose species was specifically selected from 200 iterations to ensure the optimum water retention. And, as if that wasn’t thirst-quenching enough, its low and high molecular weight hyaluronic acid attracts even more moisture. Impressive, we know!
Refreshing complexions while reducing the look of pores, fresh’s Rose Instant Hydration Mist reveals soft, supple skin – pre or post make up application. Designed to prime, set and refresh your face (and neck) throughout the day, the pick-me-up potion is not only reiving, but boasts a subtly floral scent that lingers after every spritz.
BLACK TEA
More than just a morning brew, black tea can be a firm fixture in your skin care routine too! Cue: fresh’s Black Tea essentials. Utilising the star ingredients’ antioxidant powers, each product looks to deliver a firmer, smoother and softer looking visage. What’s more, with the highest levels of caffeine it’s ideal for energising and hiding tired eyes. So, in essence, there’s not much these masks, serums and creams can’t do…
Aptly named, fresh’s Black Tea Firming Corset Serum sculpts and lifts the look of facial contours – just like the traditional garment. Powered by peptides then enhanced with honeysuckle extract and a black team complex, it supports skin density for a V-shape look while offering a firmer finish.
Targeting delicate eye areas, fresh’s Black Tea Age Renewal Anti-Ageing Eye Cream banishes dark circles, dullness and fine lines. Using the brand’s patented BT Matrix (a potent combination of black tea and rambutan leaf extract), this lightweight formula works to mimic the effects of retinol to plump the skin around your precious peepers.
Beauty sleep in a bottle (read: tub), fresh’s Black Team Firming Overnight Mask works hard to hide signs of tiredness… as you snooze. Gracing you with a lifted look when come the morning, the bedtime buddy is infused with peptides to redefine the look of facial contours and hugs your skin with moisture a dewy awakening.
So, there you have it, now you have everything you need to know about the brand, all that’s left to do is decide which fresh favourites you’re adding to your basket…
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