YOUTH TO THE PEOPLE’S HERITAGE

Founded by Greg Gonzalez and Joe Cloyes, Youth To The People pays homage to the high-performance skin care philosophy that began in California more than 40 years ago with their grandmother, Eva – a pioneer in professional-grade formulas. Equally passionate about products as she was about helping woman become entrepreneurs, Eva opened up the US’s first advance institute for professional skin care treatments. With over 40 years of family history in professional aesthetics, the brand’s formulas are powered to deliver professional results at home.

SUPERFOODS + SCIENCE

Youth To The People’s formula philosophy is based on the fusion of the latest innovation in skin care technology and nutrient-rich superfood plant extracts. Each formula is stacked with high-performance raw materials at intentional percentages, for optimal efficacy and pro-grade results. Powered by good synthetics and the latest in cosmetic science – while always striving to meet and exceed its responsibility and sustainability goals – the brand is committed to changing its formulas as needed in order to respond to the latest technologies and consumer demands as science evolves.

OUR IMPACT ON OUR PLANET

Youth To The People supports non-profit leaders in climate, gender equity, racial equity, and human rights through the brand's Good To The People fund. Dedicated to creating products that embrace individuality, its formulas create unity through the power of radical acceptance – celebrating all skin tones, all pronouns, all identities, all ages and all passions.