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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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OUAI Fine Hair Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 64 reviews
4 stars rating 25 reviews
3 stars rating 7 reviews
2 stars rating 5 reviews
1 stars rating 2 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Amazing
Really good shampoo. It works great for my fine hair and oily scalp. Cleanses well without stripping and even ads a bit of volume.
by Anna Verified Purchase
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Bought this for hubby
My Hubby likes the smell and the texture of this shampoo. He has extra fine hair and he thinks this shampoo is just right for him, not too drying, but also not greasy after washing.
by YLCM Verified Purchase
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After first use
I tried the product and after the first wash with the shampoo I felt a change and while drying the hair with the diffuser the hair was less frizzy. In addition, the smell is perfect and sophisticated, and you also need a very small amount of shampoo to lather all the hair. I have long and curly hair and I expect the shampoo to last for a long time.
by Darya Verified Purchase
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Lovely shampoo
I really like this shampoo as I have fine hair and most of the shampoos for fine hair dry out my hair, but this one does not. Lovely smell and it leaves my hair soft and a bit more voluminous.
by Lynn Verified Purchase
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Loving this
I have fine hair and oily scalp and this works for my hair very well. Together with conditioner I feel difference and my hair feel very soft and healthy. Love the scent as well. Already repurchased this.
by Andra Verified Purchase
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Really like this shampoo
I like this shampoo, cleans my hair excellently, my hair is silky & voluminous after using it. It has a strange smell, I was expecting a more luxurious smell. I recommend you to try it!
by Bianca Verified Purchase
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Too tangly
This really is for fine hair. Does not weigh the hair down, does not make it sleek and limp and soft. Downfall to that is that it makes my hair feel like rope. I will finish the bottle, but will not repurchase.
by Marielle Verified Purchase
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Don't love it, don't hate it
I like the smell but I don't like the price. It is really pricey for a shampoo. It makes my hair feel weird in the shower. It's not something that I will buy again
by Marie
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Roses scented shampoo
This smells of roses and the scent lingers. I really like it for my type of hair and will repurchase.
by Connie Verified Purchase
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divine smell
very nice smell a little bit strong but i exercise daily and i like the smell staying power. i wash my hair every day with only one wash and with this shampoo is enough not to overclean.I have also the same smell pet shampoo from OUAI and i love it! Bob cut thin hair prone to frizzy just for reference.
by Sonia
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