In stock | Usually dispatched within 24 hours
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
Frequently Bought Together
This item
OUAI Fine Hair Shampoo 300ml
31.60€
Other Customers Bought
58
31.60€
401
31.60€
42
63.95€
8
16.45€
35
63.20€
85
38.40€
Customer Reviews
5 stars rating 64 reviews
4 stars rating 25 reviews
3 stars rating 7 reviews
2 stars rating 5 reviews
1 stars rating 2 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Can't say enough good things
Ever since discovering the brand, it's been 'all the OUAI' for me. This shampoo is AMAZING, I have a lot of hair which made me buy the Medium hair shampoo first, but this one works even better for me. It rinces out beautifully and leaves my hair amazingly soft, hydrated and feeling strong. Use this shampoo with every wash, the Fine hair mask once a week and the Detox shampoo once a month and your scalp and hair will be THRIVING. <3
by Shana Verified Purchase
Was this helpful?
Nice shampoo
The shampoo smells amazing and leaves my hair feeling light.
by Nathalie Verified Purchase
Was this helpful?
Amazing
Loved this! Great scent and makes the hair feel very clean and smooth
by Aino Verified Purchase
Was this helpful?
Very good smell
Nice shampoo and the smell is very good
by Agam Verified Purchase
Was this helpful?
Very good
I love it, makes my fine hair soft, not heavy and smelling good.
by Petra Verified Purchase
Was this helpful?
Great
I really like it, hair smell wonderfull after using it and they are soft with a nice volume.
by Petra Verified Purchase
Was this helpful?
Good
Was super excited to try, the shampoo itself is pretty good, i can see a bit of a thickness after using it for a couple of months, even my hairdresser commented on it! The smell is pretty parfumey and strong though, that I could do without.
by Anna Verified Purchase
Was this helpful?
A very nice product
I like Ouai products in general, mostly because they are delicate. This shampoo is really delicate and leaves hair soft. The scent is floral and it's quite persistent so maybe get a sample before getting the full product.
by armi_ve Verified Purchase
Was this helpful?
lovely!
I got this as a sample and was impressed, really cleans the hair without weighing it down (perfect for fine hair), tried this in combination with the conditioner and the mask and fell in love with the results! will be buying the bigger size!
by Alina
Was this helpful?
Wow
This is a new favourite shampoo for me. The scent is amazing
by Viktorija Verified Purchase
Was this helpful?