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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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OUAI Fine Hair Shampoo 300ml
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Customer Reviews
5 stars rating 64 reviews
4 stars rating 25 reviews
3 stars rating 7 reviews
2 stars rating 5 reviews
1 stars rating 2 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Big fan of ‘fine’
I’ve been using Davines for a while and needed a change. So glad I’ve tried Ouai, it’s been such a game changer for me. Keeps my hair clean for days and the fragrance it’s a 10/10. Combine it with the Ouai fine hair conditioner for best results!
by Alice Verified Purchase
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My new shampoo
I am using this shampoo for 6 six months already and i love it. I have fine oily hair. This makes my hair very clean and smooth.
by Anna. Verified Purchase
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Great
I tried a sample first and I was so impressed that I had to buy the full size. I have fine hair that used to get greasy very easily, with this one I can stay even 3 days without washing it and it looks ok. The only downside for me is it doesn't give so much volume.
by Anca Verified Purchase
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leaves my hair greasy
I was hoping for this to work on my fine hair, but is leaves it flat, and it gets oily really quick. Has a nice smell, but to be honest, this is very expensive for a shampoo that I consider to be super market level.
by AdriG Verified Purchase
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Great shampoo
I bought the shampoo and conditioner together. I love both! They leave my fine, shoulder-length hair fresh and lightweight.
by TinaA Verified Purchase
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I only use OUAI!
I only use OUAI for my hair and I go between this one and the detox shampoo - love them both tbh!
by Giowi Verified Purchase
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Good shampoo
I liked it. the smell is nice, the effect on the hair is good, but nothing amazing tbh
by V Verified Purchase
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Best shampoo
I had been using Gisou for a while but decided that I wanted to try something different. This is the first ever Ouai product I ever bought and I absolutely loved it.
by Guls Verified Purchase
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Good
Purchased this product a month ago, haven’t noticed much difference in my hair but it does the job
by Faye Verified Purchase
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Adds volume!
A good shampoo for flat, fine hair. It adds volume and a little goes a long way. It doesn’t irritate my scalp.
by Kló Verified Purchase
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