In stock | Usually dispatched within 24 hours
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
Frequently Bought Together
This item
OUAI Fine Hair Shampoo 300ml
31.60€
Other Customers Bought
60
31.60€
421
31.60€
46
64.40€
10
16.10€
36
63.20€
85
38.40€
Customer Reviews
5 stars rating 66 reviews
4 stars rating 25 reviews
3 stars rating 7 reviews
2 stars rating 5 reviews
1 stars rating 2 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
great
I was searching for a shampoo not full of sulfates and also not too drying or too hydrating, this is the perfect inbetween. smell is also nice.
by sofi Verified Purchase
Was this helpful?
Clear winner
Needed a new shampoo and really glad I opted for this one. It doesn’t disappoint! Extra great for fine hair, gives volume without any cons. I thoroughly recommend.
by Jenny Verified Purchase
Was this helpful?
Good product
It gives me a lot of volume and my hair gets oilier a bit less than before using it. The only downside with it is that it gave me dandruff…I do have an issue with this but I hope it won’t happen with this product also
by R Verified Purchase
Was this helpful?
One of the best shampoos for fine and oily hair
I have bought numerous bottles from this shampoo. Not only a little goes a long way but is especially suitable for oily hair - it definitely helps me make my hair less oily and prolong the hair wash day with an extra day. Definitely a must product!
by ZY Verified Purchase
Was this helpful?
Great for fine hair
This shampoo is truly the best for my fine hair - it does not weight them down and creates a volume.
by Nikoleta Verified Purchase
Was this helpful?
Gives volume
This shampoo makes my hair feel super clean without drying it. Nice fresh scent.
by hen Verified Purchase
Was this helpful?
Love it
Been a game changer for me, perfect for my thin hair. Gives love and volume plus smells amazing! Always pairing it with the Ouai Fine Hair Shampoo.
by Alice Verified Purchase
Was this helpful?
Love it
Been a game changer for me, perfect for my thin hair. Gives love and volume plus smells amazing!
by Alice Verified Purchase
Was this helpful?
Love it
It’s been a game changer, keeps my hair clean and smelling amazing for days. Yes, days.
by Alice Verified Purchase
Was this helpful?
Nice and smells delicious
The Fine Hair Shampoo was a nice surprise. It gave my hair more volume without making it feel dry or weighed down, which is usually a struggle with my fine hair. the scent is really lovely. fresh and clean but not overpowering.
by Kat
Was this helpful?