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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Does what it says
Cleans well and removes build up. Smell amazing too.
by Jenni Verified Purchase
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Love it
I really enjoy this shampoo, it washes so well your scalp and your hair, makes them smell so great
by Nana Verified Purchase
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OK
I would prefer the K18 one over this one. definitely this is more drying, and I have oily hair. For sure it cleans your better than a regular shampoo, so maybe only use it once a month? But then it will literally lasts you 2 years.
by Dora Verified Purchase
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It strips my hair..
It is really drying on my hair unfortunately. Would not buy again
by Helen
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GOOD
Cleans my hair very well but after washing it leaves my scalp a bit dry but I guess that is normal for a detox shampoo.
by Care Verified Purchase
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SMELLS GOOD
i love the smell and everything about this
by zaibss Verified Purchase
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Very good
I had a mini of this shampoo in a previous Cult Beauty edit and I loved so I had to buy the full size. It works really well. I especially notice a difference in the scalp and when I have dandruff. When I use this I don’t have it anymore and I don’t need need to wash my hair as often like other shampoos.
by Alma Verified Purchase
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Shampoo
Smells like apple cider its really nice. You dont need so much so it will last a long time. I double cleanse and omg the way it lathered up was alot but so much fun . Made me feel like I was actually at a car wash lol . Highly recommend . Nice for when you have hard water aswell
by Cailin Verified Purchase
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Second purchase
It's the second time that I buy this shampoo, it's solo good, detox your scalp perfectly and the smell is insane!
by Nana Verified Purchase
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Favourite detox shampoo
I have very oily hair and this leaves my hair so fresh and clean
by Sam Verified Purchase
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