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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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So good
It's not heavy and doesn't dry my hair. I have thin hair and this OUAI is amazing for once a week usage.
by Elli Verified Purchase
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Game-Changer for My Hair!
Definitely recommend if you’re looking for a shampoo for oily roots
by mary Verified Purchase
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Great for oily scalp - deep clean and lasts!
I have a very oily scalp, and this is the only shampoo that actually makes my hair feel properly clean. After using it, my roots stay fresh for about half a day longer than usual, which is a big win for me. I use it once a week as a deep cleanse and I genuinely look forward to wash day now. It's also super concentrated - a little goes a long way, so the bottle lasts forever. Definitely worth it!
by Anna Verified Purchase
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Works well
I use this product whenever i feel my hair needs a reset. A little of this goes a long way and one small bottle lasts me like 2-3 months. Will surely repurchase
by Gema Verified Purchase
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squeeky clean
i love using this for when i feel my hair needs a reset from using products, or after using an oil mask. it leaves my hair feeling super light and refreshed. and i always love ouai aroma!
by dani Verified Purchase
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Not repurchasing
I got this for my mother as she has issues with greasy hair. But she said this stripped her hair way too much and it became very dry.
by Sharon Verified Purchase
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Good but not amazing
I have very oily hair, and I haven't noticed any improvement. My hair wasn't clean for more time. But is good for deep wash.
by Alexandra Verified Purchase
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Excellent
Deeply cleanses the sculp but not too drying, I recommend using it once a week for normal hair
by R Verified Purchase
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must have for oily hair
I love this shampoo, I use it whenever my hair is starting to feel weighted down by all the other products I use on my hair. I definitely wouldn't use it every wash because it would be too drying, I only use it when I feel like my hair needs a refresh. If you find that your hair gets oily really fast this will be a game changer for you !
by em Verified Purchase
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Great detox shampoo
Its great to use once per week and once done, you can really feel your hair and scalp feeling fresh and clean. Recommend!
by Henrieta Verified Purchase
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