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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 344 reviews
4 stars rating 74 reviews
3 stars rating 15 reviews
2 stars rating 5 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great Detox Shampoo
I bought this as a family detox shampoo. With 2 teenage daughters I wanted something clarifying but not stripping to use about once a month for product build up. This does a great job!
by CathC Verified Purchase
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Great shampoo
I can wash my hair once a week with this shampoo instead of every 4-5 days. It leaves my hair so light and fresh feeling - I love it. And I would recommend it.
by MK Verified Purchase
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Not that good
If you have a really oily scalp it’s a medium level product. Not that deep cleaning.
by Valentine Verified Purchase
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Nice product
A very good shampoo. You only need a small amount to lather well. I wash my hair with it once a week. I give it 4 stars because the price is quite high for a shampoo. I will definitely buy it again on sale.
by Adrianna Verified Purchase
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Still my favorite shampoo
My all time favorite shampoo, integral part of my hair routine. Everytime I try something else, I keep going back to this product. Can’t recommend it enough.
by L Verified Purchase
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Good shampoo for deep cleaning
I like to alternate it with my moisturizing shampoos. It removes product residue well and prevents buildup.
by Cris Verified Purchase
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Great
I liked it. It's a detox shampoo so it really strips the hair, you can feel it during the washing that they become different. I use it 2 times a month, because I don't use hair products. A bit pricey..
by Evica Verified Purchase
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Excellent product
I love this shampoo, its brilliant for making your hair feel squeaky clean. Especially if its been a few days since the last wash and there might be a build up of product in your hair. A small amount goes a long way and a bottle lasts a long time
by Kathy Verified Purchase
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Brilliant
Detoxes scalp but doesn't strip my hair - smell great too! I use this once a week and it really works. On my 4th bottle.
by SM Verified Purchase
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Best detox shampoo
Best shampoo on the market, it cleans my scalp, doesn’t leave the hair dry or brittle. It promises what it markets.
by S
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