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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Just excellent
The best detox shampoo I’ve used - I’m on my third bottle of it. I use this once a week to clean scalp build up - it’s so great and does the job without over drying hair or scalp, and bonus it also smells good!
by SM Verified Purchase
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Deep cleans ur scalp
I love this detoxing shampoo. It really goes in and deep clean ur scalp. I use it once every other week, and that works great for me! And the scent is great
by Kamillamt Verified Purchase
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The absolute best
I’ve lost count of how many times I’ve repurchased this. Smells amazing and works so well without stripping hair. I have wavy coloured hair and it’s gentle enough for regular use. Ouai hair products are unbeatable.
by Bosley Verified Purchase
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Amazing shampoo
I use it once a week to thoroughly cleanse my scalp. It leaves my hair very clean and smelling nice.
by Elisa Verified Purchase
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Still the best shampoo out there
My all-time favorite shampoo, nothing makes my hair feel clean, healthy, bouncy, and silky like this product.
by L Verified Purchase
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Amazing give me all the OUAI detox in the world
I LOVE this shampoo as someone with oily hair, and build up on my hair, from dry shampoo, so this shampoo completely cleans my hair thoroughly. I have lost count to how many I have bought. Lastly, I have gifted it to my sister and my best friend, if this is not love I don't know what is!!!
by Carol
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Perfect
Makes your hair so soft and clean. Perfect for weekly clensing.
by Janna Verified Purchase
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Great
It really works well and smell amazing.
by Imener Verified Purchase
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Perfect
OUAI Detox Shampoo is a game changer for oily hair! It deeply cleanses the scalp, removes all buildup, and leaves my hair feeling super fresh and soft. I love how it makes my hair stay clean and non-greasy for days. Plus, it smells amazing!
by Joana Verified Purchase
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My holy Graal
What more can I say besides the fact that I love this shampoo? I’ve been using it since December and have already gone through three bottles — I’m obsessed. Since I have curly hair and use a lot of products, it’s great for removing all the buildup from my scalp. It’s so good that I even got my boyfriend hooked — he bought one for himself (he has an oily scalp and sweats a lot).
by Lydia Verified Purchase
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