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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not a bad product but…
This was very hyped and this wasn’t what I expected. The hair is clean but if you have thin, dry hair maybe it’s a little hard on your hair
by Laestado Verified Purchase
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holygrailll
love it cleans perfectly I wash my hair 1 or 2 times a week. Cleans up the buildup so well.
by serl Verified Purchase
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best shampoo on the market !
cleans my hair so well, i rarely need dry shampoo and my hair remains clean up to a week with this shampoo
by elena Verified Purchase
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Best detox shampoo on the market
Amazing product, i use it around 2 times per week as more dries out my scalp. There's no other shampoo that clears out buildup as good as this one, leaves my roots feeling so airy and i can skip washing my hair daily (i can go 2-3 days with this shampoo)
by Pat Verified Purchase
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Best shampoo ever
For my head this is best shampoo ever, all love all of this product. smell is good, my head is looking very good after use
by Ann Verified Purchase
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Excellent detox shampoo
This shampoo has excellent detoxifying properties. It thoroughly cleanses the scalp, leaving it feeling fresh. With regular use, my hair becomes less oily and stays in great condition for longer.
by Klaudy Verified Purchase
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I'm not sure
It's supposed to be a detox shampoo that cleans deeply, I have very thing hair so it gets greasy so easily and somehow this is not THE shampoo for me (not the worst neither) I'm still looking for the one but this is just my experience maybe it's amazing for you
by Ruth Verified Purchase
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the best
I think this is the best detox shampoo out there. Only minus is that the scent is really strong
by girlypop Verified Purchase
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WONDERFUL PRODUCT
It's the only shampoo that doesn't make my hair greasy right away but my hair usually gets oily the 2nd day already, with this is survives the fifth day.
by Zey Verified Purchase
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Brilliant
I love this. I use it once a week and will get an extra day out of my wash. Have since purchased another bottle.
by Lilymay Verified Purchase
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