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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Excellent product
I love this shampoo, its brilliant for making your hair feel squeaky clean. Especially if its been a few days since the last wash and there might be a build up of product in your hair. A small amount goes a long way and a bottle lasts a long time
by Kathy Verified Purchase
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Brilliant
Detoxes scalp but doesn't strip my hair - smell great too! I use this once a week and it really works. On my 4th bottle.
by SM Verified Purchase
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Best detox shampoo
Best shampoo on the market, it cleans my scalp, doesn’t leave the hair dry or brittle. It promises what it markets.
by S
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Amazing!
Amazing! This shampoo makes my hair feel really clean and soft. It doesn’t overly strip my hair or make it feel dry. It smells great. I’ve been trying to wash my hair less and after shampooing with this, I feel like I’m able to since it really cleans off all the gunk. I would highly recommend!
by elina Verified Purchase
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GREAT SHAMPOO!
This is one of my favourite Shampoos! It cleanses away really well dirt, excess oil and leaves the hair soft and silky.
by D Verified Purchase
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Best detox shampoo
My all-time favourite shampoo, nothing makes my hair feels so clean and silky like this product.
by Mel Verified Purchase
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Good product
Very nice product. Takes away any debris from the sculp, but not for everyday use. As detox is better like twice a week.
by Eirini Verified Purchase
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love!
i have an oily scalp , this is great to get rid of the nasty buildup and feel fresh again
by dari Verified Purchase
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very nice
I have really oily hail after a short time and with this shampoo i can wash my hair every 4 days that is a real improvement! For someone with dry hair i would recommand using it every 2 weeks.
by Olivia Verified Purchase
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Best of the best
This is insanely good for the price point, considering how little you need to use to lather it on the scalp!
by Sar Verified Purchase
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