In stock | Usually dispatched within 24 hours
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
Frequently Bought Together
This item
OUAI Detox Shampoo 300ml
31.60€
Other Customers Bought
45
45.95€
45
31.60€
103
31.60€
274
29.30€
27
16.45€
125
54.20€
Customer Reviews
5 stars rating 311 reviews
4 stars rating 72 reviews
3 stars rating 14 reviews
2 stars rating 4 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good but drying
It really does clarify your scalp but it leaves your hair dry
by sasha Verified Purchase
Was this helpful?
My favorite clarifying shampoo
I did not really believe in clarifying shampoos before trying this one. I had tried a couple before and it made no difference in my hair. This really feels like a reset for the scalp and the ends if you use a lot of product. It smells amazing and a little goes a long way, so it lasts a very long time. I use it when my hair feels heavy, once a month-ish, and my hair is born again. Gives me back volume and lightness to my strands. I do not suggest using it often, though, because it will give you that squeaky clean and dry feeling to your hair and it might cause you to overproduce oil. I used to use it every couple of washes and I thought I hated the product... it was just me overusing it.
by awdreeoh Verified Purchase
Was this helpful?
my husband loved it
i used carefully till i noticed that its getting used , long story short, my husband loved it
by niki Verified Purchase
Was this helpful?
Great Detox Shampoo
I bought this as a family detox shampoo. With 2 teenage daughters I wanted something clarifying but not stripping to use about once a month for product build up. This does a great job!
by CathC Verified Purchase
Was this helpful?
Great shampoo
I can wash my hair once a week with this shampoo instead of every 4-5 days. It leaves my hair so light and fresh feeling - I love it. And I would recommend it.
by MK Verified Purchase
Was this helpful?
Not that good
If you have a really oily scalp it’s a medium level product. Not that deep cleaning.
by Valentine Verified Purchase
Was this helpful?
Nice product
A very good shampoo. You only need a small amount to lather well. I wash my hair with it once a week. I give it 4 stars because the price is quite high for a shampoo. I will definitely buy it again on sale.
by Adrianna Verified Purchase
Was this helpful?
Still my favorite shampoo
My all time favorite shampoo, integral part of my hair routine. Everytime I try something else, I keep going back to this product. Can’t recommend it enough.
by L Verified Purchase
Was this helpful?
Good shampoo for deep cleaning
I like to alternate it with my moisturizing shampoos. It removes product residue well and prevents buildup.
by Cris Verified Purchase
Was this helpful?
Great
I liked it. It's a detox shampoo so it really strips the hair, you can feel it during the washing that they become different. I use it 2 times a month, because I don't use hair products. A bit pricey..
by Evica Verified Purchase
Was this helpful?