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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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OUAI Fine Hair Shampoo 300ml
31.60€
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Customer Reviews
5 stars rating 68 reviews
4 stars rating 25 reviews
3 stars rating 7 reviews
2 stars rating 5 reviews
1 stars rating 2 reviews
Top Customer Reviews
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Used to love this but
I used to love this but with continued use my fine hair feels dry. I think it could work as a clarifying shampoo, so I will be using it as such.
by Anonymous Verified Purchase
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Fantastic shampoo for fine hair
This shampoo leaves my hair feeling soft but thoroughly clean. I have fine, oily hair and need to shampoo regularly, and I love how my hair feels and looks after using this. And the smell is divine.
by Sara_H Verified Purchase
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Smells divine and volumises a little
I love how fragranced it is, makes washing your hair a spa experience! It gives some volume and hydrates well - I can tell by the way my curs form afterwards.
by Cris Verified Purchase
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Great shampoo
I’ve a lot of fine hair and this really helps give it volume and stops it going limp on day 2.
by Lorraine Verified Purchase
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So nice
Been loving all of the brands products but this is so nice for weekly usage! Leaves hair so soft and natural
by lisa Verified Purchase
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Hair feels clean but not stripped
This is so good I'm going to buy the conditioner as well. The one issue is the price point but it is what it is.
by Anonymous Verified Purchase
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Gorgeous
Great smell and great shampoo for fine hair
by Christina Verified Purchase
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Underwhelming
I was a bit underwhelmed with this shampoo. The scent is not quite what I hoped for and the results are nothing outstanding. It’s a nice shampoo but maybe my expectations were too high… will finish the bottle but not sure I will repurchase.
by Hortênsia Verified Purchase
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GOAT of all shampoo
The smell, the feeling in your hair after, everything about this shampoo is extra and it is worth the money! It goes a long way so dont use a lot of it :)
by Mirna
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The best shampoo
Gives my thin hair volume and makes such a difference, also smells so good
by - Verified Purchase
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