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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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OUAI Fine Hair Shampoo 300ml
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Customer Reviews
5 stars rating 68 reviews
4 stars rating 25 reviews
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2 stars rating 5 reviews
1 stars rating 2 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Excellent shampoo
Bought this for my husband who has fine thinning hair. Decided to have a try myself - my hair is highlighted but very fine and soft- and I was delighted with how it worked. Hair had much more body and holds the style for much longer... Would definitely recommend.
by Beverley
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Best shampoo
I have very fine hair and this shampoo is great - it smells lovely and my hair always seems to feel thicker and have more oomph after using - highly recommendedÂ
by Kate
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love it
I have very fine curly hair which can be really flat. Within one use of this shampoo my hair already has a lot more volume! The smell is incredible and lasts several days. My hair can be a little dry but not sure if that's shampoo related or not. I have a sensitive scalp which this doesn't seem to flare. One of the only volume shampoos that doesn't irritate my scalp.
by Nicola
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Brilliant shampoo for fine hair!
I have very straight fine hair and this shampoo is brilliant, it feels cleaner and I can normally get an extra day without washing it. It smells good too and I love that you can buy refills.
by Bethany
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I have a lot of Volume when i use it
If you are not looking for a hydrathing shampoo and you just want something to clean the hait very well and give volume this is it ! For volume works for all hair types i would say . It is not hydrathing but the volume is amazing. I like the scent as wellÂ
by Frida
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Better than expected
I honestly didn’t think I’d like this shampoo/conditioner but I actually. My hair is fine and just pointless I don’t even do anything with it. It gets tide up and I just hope for the best. But I’ve seen less shedding and my hair does feel thicker or like I have more hair. Smell great too!
by Annabel
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It's nice
There are a couple of things I like about this shampoo - firstly, the smell. Just like all OUAI products, it smells incredible. Secondly, I love how this has a nice lather and washes out really well. It leaves my hair feeling really clean without any buildup at the root. I also love the packaging, it's sleek and simple and looks great in your bathroom. Apart from that I wasn't totally blown away, it made my hair feel nice but I feel like I have tried better shampoos. Having said that I will definitely use it up and I am really tempted to try the Detox shampoo too!
by Grace - Cult Concierge
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