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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Bottling their beloved hair-plumping shampoo in a design more than to fit to grace your bathroom shelfie, look to the Fine Hair Shampoo to bring bounce and brilliant shine into your strands’ future.
If your hair feels eternally flat and seems impervious to movement, it can be a nightmare to style. That’s where this volumising shampoo steps in. The silky formula is infused with hair-strengthening hydrolysed keratin plus biotin to promote thick, frizz-free lengths, while a blend of hemp seed extract and chia seed oil grants lasting, weightless(!) hydration to your fine hair. Their iconic ‘Mercer Street’ fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the luscious scent - then rinse for enviable movement.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal
- OUAI
- 300ml
Frequently Bought Together



Total Price: 54.20€
Add both to basket
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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Bottling their beloved hair-plumping shampoo in a design more than to fit to grace your bathroom shelfie, look to the Fine Hair Shampoo to bring bounce and brilliant shine into your strands’ future.
If your hair feels eternally flat and seems impervious to movement, it can be a nightmare to style. That’s where this volumising shampoo steps in. The silky formula is infused with hair-strengthening hydrolysed keratin plus biotin to promote thick, frizz-free lengths, while a blend of hemp seed extract and chia seed oil grants lasting, weightless(!) hydration to your fine hair. Their iconic ‘Mercer Street’ fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the luscious scent - then rinse for enviable movement.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal
- OUAI
- 300ml
Frequently Bought Together



Total Price: 54.20€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
After first use
I tried the product and after the first wash with the shampoo I felt a change and while drying the hair with the diffuser the hair was less frizzy. In addition, the smell is perfect and sophisticated, and you also need a very small amount of shampoo to lather all the hair. I have long and curly hair and I expect the shampoo to last for a long time.
Report this reviewLovely shampoo
I really like this shampoo as I have fine hair and most of the shampoos for fine hair dry out my hair, but this one does not. Lovely smell and it leaves my hair soft and a bit more voluminous.
Report this reviewLoving this
I have fine hair and oily scalp and this works for my hair very well. Together with conditioner I feel difference and my hair feel very soft and healthy. Love the scent as well. Already repurchased this.
Report this reviewReally like this shampoo
I like this shampoo, cleans my hair excellently, my hair is silky & voluminous after using it. It has a strange smell, I was expecting a more luxurious smell. I recommend you to try it!
Report this reviewToo tangly
This really is for fine hair. Does not weigh the hair down, does not make it sleek and limp and soft. Downfall to that is that it makes my hair feel like rope. I will finish the bottle, but will not repurchase.
Report this reviewDon't love it, don't hate it
I like the smell but I don't like the price. It is really pricey for a shampoo. It makes my hair feel weird in the shower. It's not something that I will buy again
Report this reviewRoses scented shampoo
This smells of roses and the scent lingers. I really like it for my type of hair and will repurchase.
Report this reviewdivine smell
very nice smell a little bit strong but i exercise daily and i like the smell staying power. i wash my hair every day with only one wash and with this shampoo is enough not to overclean.I have also the same smell pet shampoo from OUAI and i love it! Bob cut thin hair prone to frizzy just for reference.
Report this reviewBest shampoo
I have really fine hair but after using this product my hair is so silky bouncy and fuller. No other shampoo works quite like this one. The smell is insane!!
Report this reviewLeft me with very itchy scalp
I loved this shampoo when I first purchased it and I’m guilty of overbuying when I think I’ve found my HG. Unfortunately the strong fragrance gave me such a bad itchy scalp and it took me so long to realise, I’d already bought many more litres of it. I have fine hair and caused me so much hair breakage.ÂÂ
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