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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Bottling their beloved hair-plumping shampoo in a design more than to fit to grace your bathroom shelfie, look to the Fine Hair Shampoo to bring bounce and brilliant shine into your strands’ future.
If your hair feels eternally flat and seems impervious to movement, it can be a nightmare to style. That’s where this volumising shampoo steps in. The silky formula is infused with hair-strengthening hydrolysed keratin plus biotin to promote thick, frizz-free lengths, while a blend of hemp seed extract and chia seed oil grants lasting, weightless(!) hydration to your fine hair. Their iconic ‘Mercer Street’ fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the luscious scent - then rinse for enviable movement.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal
- OUAI
- 300ml
Frequently Bought Together



Total Price: 63.20€
Add both to basket
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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Bottling their beloved hair-plumping shampoo in a design more than to fit to grace your bathroom shelfie, look to the Fine Hair Shampoo to bring bounce and brilliant shine into your strands’ future.
If your hair feels eternally flat and seems impervious to movement, it can be a nightmare to style. That’s where this volumising shampoo steps in. The silky formula is infused with hair-strengthening hydrolysed keratin plus biotin to promote thick, frizz-free lengths, while a blend of hemp seed extract and chia seed oil grants lasting, weightless(!) hydration to your fine hair. Their iconic ‘Mercer Street’ fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the luscious scent - then rinse for enviable movement.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal
- OUAI
- 300ml
Frequently Bought Together



Total Price: 63.20€
Add both to basket
Customer Reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not life-changing
My hair is super fine. This shampoo didn't do any harm, but didn't change my life either. It smells exceptionnaly nice though ;-)
Report this reviewit's okay
Honestly I didn't love it. It's a fine shampoo. It lathers up quite nicely but it's not any better than a drugstore/high street one. The scent you either love or hate. I hadn't bought any Ouai products but this was just not my thing. It smells very granny-flowery and I just dislike how it lingers on the hair. You can smell it for days! I gave it to my sisters to try and she's not impressed either. Amika does more for my hair!
Report this reviewVery good shampoo
The shampoo cleans the scalp really well, gives volume and a perfect smell to the hair
Report this reviewNot the best OUAI product
I love all OUAI products, but I think this shampoo is nothing special. I have fine oily hair, and it is not really doing much for me, so I will probably not buy this again.
Report this reviewlove the smell lol
it does what it has to do and i love the smell, i have not tried many shampoos tho only this and olaplex but i liked ouai more
Report this reviewPerfect smell
Very good shampo Cleans my scalp completely and feels really nice on my hair
Report this reviewGreat for thin hair
Bought it coz it has a lot of positive reviews. Found it great for my thin hair, cleanses scalp very nicely!
Report this reviewwow
great shampoo for fine hair!! my hair feels fuller after i use it and i noticed less hair fall when i brush it. i definitely recommend!
Report this review